Source: China News Agency
Author: Liu Yuying
After several months of price conjecture, Xiaomi Motors was officially released.Although there are many advantages and the market space is large enough, in the context of the price of electric vehicles, the challenges encountered by Xiaomi cars are not small.
Xiaomi's release on the evening of the 28th can be described as "marketing."Li Bin, CEO, CEO of Domestic Cars, He Xiaopeng Automobile Chairman and CEO He Xiaopeng, Chairman and CEO of the ideal car Li Xiang, and the chairman of Great Wall Motor Wei Jianjun and Zhang Jianyong, chairman of BAIC Group, attended XiaomiThe press conference gave the Xiaomi car "row noodles".
Unlike the new forces of "from 0 to 1", Xiaomi already has the basic disk of hundreds of millions of mobile phone users.Xiaomi's 2023 financial report data shows that Xiaomi mobile phones have ranked among the top three in the world for three consecutive years, and the monthly living households have reached 641 million.The attention of many "rice noodles" has made this conference popular.
According to the release, the standard version of the Xiaomi SU7 is priced at 215,900 yuan (RMB, the same below, the same is about S $ 40,000).By.The market believes that the pricing is "sufficiently stacking and cost -effective."
For Xiaomi Automobile, Xiaomi Group has invested nearly 10 billion yuan.Since Xiaomi announced its entry into the automotive business in 2022, its public investment scale has reached 9.8 billion yuan in the automotive field.
Xiaomi demonstrated the super factory located in Yizhuang, Beijing before the press conference.According to reports, the key craftsmanship of the Xiaomi Motor Factory achieved 100%automation, and more than 700 robots were introduced, including automatic inspection robots, AMR self -movement robots, etc.Relying on the superb brain Hyper MOS and powerful AI data analysis capabilities, a new car can be offline in 76 seconds.
After three years of entrepreneurship, Xiaomi Motor has become a player in the electric vehicle market.The scientific and technological commentator Yan Yuelong believes that the listing of Xiaomi Automobile has brought new ideas to the electric vehicle industry. On the one hand, Xiaomi Motors uses a mobile phone to make a car. From the perspective of user experienceAlthough the mobile phone brackets are detailed, they can cut the pain points of users.
On the other hand, the advantage of Xiaomi is the Xiaomi ecology. This time, the chairman and CEO of Xiaomi Group proposed the "Renkou" all ecology, realizing the leap from mobile phones, AIOT (artificial intelligence Internet of Things) to cars.If you pass the Xiaomi audio at home, you can remotely control the air conditioner in the vehicle; within the Xiaomi car cockpit, you can also see the situation in the home remotely by monitoring the camera.Yan Yuelong said that this provides users with a comprehensive ecological experience of crossing people, home, and cars.
In addition, although Xiaomi cars have missed the best time to enter the market, the space is still huge.In 2023, the penetration rate of Chinese new energy vehicles exceeded 30%.In 2024, if the average penetration rate of Chinese new energy passenger cars increases by 10 percentage points, it is equivalent to more than 2 million increments.This provides space for many electric vehicle manufacturers.
At the same time, the Chinese electric vehicle market is in fierce competition and has entered the industry knockout time.In 2023, Xiaopeng had a high -end obstacle, and Weilai lost 21.1 billion yuan.After the Spring Festival this year, new energy vehicles opened a new round of price reduction, showing the cruelty of the high -end and high -end electric vehicle market.
In the pricing range of Xiaomi Automobile, similar models include extremely 007, Xiaopeng 2024 P7I, Tesla Model3, etc.Ma Jihua, the founder of Darui Management Consultation, said that the price of Xiaomi Motors is at a very fierce price of 200,000 to 300,000 yuan, which is competitive with the new forces and mid -range fuel vehicles.The attractiveness and capacity level of the Xiaomi brand.
In addition, the profit of electric vehicles is still the scale effect.At the press conference, 50,000 Xiaomi cars were "Ding Ding" for 27 minutes, but the key is whether it can be transformed into real orders."With Xiaomi's corporate strength, brand influence, and Lei Jun's personal charm, Xiaomi car sales are available. The next step of the car user experience will determine the future sales and prospects." Ma Jihua said.
