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Gaohe Automobile announced on February 18 that it would be suspended for 6 months on February 18, which may become another Chinese car company that was eliminated under fierce competition.

The Spring Festival in 2024, for the Chinese automobile industry, is halfway.

Hi, on the one hand, is reflected in the annual data -China Automobile Industry Association disclosed that in 2023, Chinese automobile production and sales realized 30.161 million and 30.094 million, respectively, an increase of 11.6%and 12%year -on -year, a record high; of whichThe production and sales of new energy vehicles reached 9.587 million and 9.495 million, respectively, an increase of 35.8%and 37.9%year -on -year.

But in 2024, worrying emerged -in January 2024, China's passenger car domestic market achieved a retail sales of 2.035 million units, a decrease of 13.9%from the previous month; new energy vehicles decreased greater, selling 668,000 units in January, month -on -month, and month -on -month, month -on -month, month -on -month, month -on -month, and month -on -month, month -on -month, month -on -month, and month -on -month, month -on -month, month -on -month, month -on -month, month -on -month, and month -on -month, month -on -month, month -on -month, and month -on -month, month -on -month, month -on -month, month -on -month, month -on -month, month -on -month, and month -on -month, month -on -month, month -on -month, and month -on -month, month -on -month, month -on -month, month -on -month, month -on -month, and month -on -month, month -on -month, and month -on -month.It dropped by nearly 40%, and some well -known brands, including BYD, Weilai Automobile, and Xiaopeng Automobile, decreased even more than 40%month -on -month.The sales of sales suddenly dived, which occurred in the golden period of the first purchase of car purchases before the Lunar New Year.

In this situation, BYD, Tesla and other head companies began to take the lead in cutting prices. Other manufacturers had to follow up, causing the already thin profits to lower one step down, and operating pressure increased sharply.Among them, it is more noticeable that on February 18th, the luxury electric vehicle brand Gaohe Motors announced the suspension of work for 6 months and fell to the point of seeking mergers and acquisitions.

On February 18th, on the first day after the Spring Festival holiday, He Xiaopeng, chairman of Xiaopeng Automobile, sent an internal letter to the entire employee that "this year is the first year of Chinese car brands to enter the 'blood sea' competition, which isThe first year of the knockout "

Experts believe that China has gone through three years of high -speed growth in the automotive industry. Now the opportunity period is over. After the three years of production and sales, China's new energy vehicle industry manufacturers are lined with fierce competition.

Bottleneck after three years of opportunity

Before the epidemic, the sales volume of the Chinese automobile market fell to about 25 million units for three consecutive years after hitting the scale of 28.88 million vehicles in 2017. In addition, the epidemic in 2020 was coming.Fall.

Before the epidemic has passed, the Chinese automobile market began to rebound quickly, and it took three years. It not only "recovered the loss", but also continued to grow. In 2023, the sales volume exceeded 30 million units.

From the perspective of data, on the one hand, the rapid progress of new energy vehicles, the sales growth rates in the past three years have exceeded 160%, 90%, and 35%, respectively.On the other hand, the contribution of exports. For a long time, China's export vehicles have wandered around 1 million vehicles, but in the past three years, it has exceeded 2 million, 3 million, and 4 million.Essence

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Chinese cars with two prosperous production and sales have begun to slow down after three years of high -speed growth.

This growth is due to the development of China's new energy vehicle industry to a certain extent, but experts believe that the rare "three -year opportunity period" has helped this wave of growth.

Gong Yan, director of the UBS Chinese automotive industry research, said that during the epidemic, the global automotive industry lacked chip supply, and major manufacturers assembled high -value -added vehicles to concentrate their chips.Car companies have entered these markets.

Above this, the outbreak of the Russian market is superimposed.Because of the Russian and Ukraine War, Russia was sanctioned by countries such as Europe, America, and Japan, and car brands have also withdrawn, causing Chinese cars to be popular in the Russian market. In 2023, exported cars exported to Russia had soared 5 times.

But the growth effect of these opportunities periods is slowing. The China Automobile Association is expected to export 5.5 million units in 2024, with a growth of only about 10%. In the past three years, this number has more than 100%.

Electric vehicle price reduction tide

The changes in these markets are reflected in one end of the car company, which is chill -668,000 new energy vehicles in China in January this year, and 1.19 million vehicles a month before.

Beijing's Anbang think tank told BBC that as the market competition has intensified, the production expansion of various new energy vehicles has continued to intensify, and the competitive "intensity" in the industry is also rapidly rising.Some "surplus" phenomenon began to appear.For the large -scale consumer goods of new energy vehicles, the result of intensified competition will inevitably bring market price reduction.

Around the Spring Festival, China's new energy vehicles emerged "price reduction" -Tesla's Model 3 renovation version dropped from the previous 261,400 yuan to 245,900 yuan, a decrease of 15,500 yuan.258,900 yuan, a decrease of 0.75 million yuan; BYD launched the glory version of the two models of Qin Plus DM-I and the destroyer 05. The starting price was 79,800 yuan.Grade fuel vehicles are almost almost the same.

Since then, many car brands, including Avita, Zero Running Cars, FAW Toyota, Nezha, Euler, and Link, have opened fancy promotions, which include limited time insurance subsidies and time -limited deposits.

Miracle or fat?AB surface of China's electric vehicle industry

Anbang think tank analysis, this strategy of price reduction competition may have a negative impact on the long -term development of the electric vehicle market.With the decline in prices, profit margins will also be squeezed, which will bring greater challenges to the development and production of electric vehicles.At the same time, this will also affect the electric vehicle strategy of car manufacturers and future market share.

Cui Dongshu, Secretary -General of the China Passenger Vehicle Market Information Joint Association, writes that this year is a key year for new energy vehicle companies to stand in a foothold, and competition is destined to be very fierce.With the rapid increase in the penetration rate of new energy vehicles, the scale of the traditional fuel vehicle market has gradually narrowed, and the huge traditional production capacity and the gradual shrinking fuel vehicle market contradiction brings a fierce price war.

Out of the way: Overseas markets?

The domestic market tends to be plain and has nothing to do with the macroeconomic situation.The nationwide nationwide information joint analysis of the car market during the Spring Festival is usually the golden period of the first purchase of car purchase before the Spring Festival. Due to the poor property market and the stock market, the consumption mentality of residents is relatively conservative, the entry -level fuel vehicle market has a weak performance in the market.The consumption willingness to consume before the Spring Festival is not strong.

In the eyes of many car companies, overseas markets are still incremental.Zhang Yongwei, deputy director and secretary -general of the China Electric Vehicle Hundred People Association, said at an open event that there is a large difference in the Chinese automobile market and overseas markets. Some companies with poor performance in the Chinese market have succeeded in the overseas market.In the early days of electrification of the Chinese automobile market, the transformation speed of overseas markets is relatively slow.

For example, BYD's best -selling ATTO3 in Germany (that is, the Yuan PLUS in the Chinese market) models began pre -sale in Europe in September 2022, when the price was 38,000 euros (300,000 yuan).At present, the minimum model of the same model is only 140,000 yuan in China.This means that after BYD recently reduced the price of 15%in Germany, its overseas market price is still much higher than that in China.

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On January 10, 2024, the row of BYD Automobile was waiting to be installed on the company's transport ship "BYD Explorer No. 1".

In order to seize the overseas market, Chinese car companies such as BYD and Chery have even started buying trucks.In January, a car transport ship in BYD got off the sea. This 200 -meter -long behemoth could load 7,000 passenger cars at a time. In addition, BYD also ordered two 7,000 parking spaces and four 9200 parking vehicles.

But the overseas market is not smooth.China ’s automobile exports have grown too fast in a short period of time, which has impacted similar industries in destination countries and raised trade protectionism.

Taking the main market EU as an example, 14 million people in Europe directly or indirectly employed the automobile manufacturing industry, equivalent to 6.1%of the EU's employment population.The European Commission pointed out that Chinese -made vehicles accounted for 8%of the European electric vehicle market, and it was more likely to increase to 15%by 2025.Last October, the European Union had launched an anti -subsidy survey of Chinese electric vehicles, which may increase its tariffs from the current 10%to at least 20%.

The United States has imposed an additional 25%tariff on Chinese exports from Trump. At present, there are still voices that the authorities have blocked the loopholes of Chinese automobile products to bypass Mexico to enter the US market.

Analysts said that if the European Union also exerts restrictions on Chinese cars, China may enter the European and American markets through overseas investment in building factories.

Many Chinese car companies have revealed their plans to build factories in Mexico and even the United States.In the first two months of 2024, GAC's Thai factory officially started construction, planning an annual production capacity of 50,000 units. At the same time, BYD signed a land pre -order agreement to build passenger car factories in Hungary and expected to be put into production within three years.