Source: Hong Kong Zhongtong News Agency
Author: Zhuang Gongbai
"Winter is here, take a bath!"
It is rumored that as early as 200 years ago, Beijing's first bathhouse opened in the hutong backyard near the city center.Today, young people in Beijing still like to go to "bathhouse" in winter, but the connotation of "bathing" is very different from the past.
"No. 2 is definitely a wolf, and the third may be a witch." In a bathing center in the core business district of Beijing, Xiaoyang, 20, played the game "Werewolf Kill", which is currently popular with friends.She said that when he came here, in addition to bathing and showering, you can also steam, massage, SPA, enjoy free fruit catering, and even K songs, watching movies, camping, playing VR games, playing PS5, just like a comprehensiveSexual entertainment center.
In recent years, a number of new hot spring bathing centers have been produced in Beijing, which provides a one -stop service for "eating, drinking, and fun".Zhang Lingwei, the founder and chairman of Tang Yue Hot Spring, said that as a Beijinger, he has liked bathing since he was a child, but the services provided by traditional bathhouses are relatively single."I think, can you add everything you like by young people? Let everyone play it after you come. Open the first store with such an idea."
Why do Beijingers like to take a bath?Bathing can clean the skin, relieve fatigue, and promote blood circulation ... If it is supplemented with sweat, massage, etc., there is also the effect of dredging the muscles and improving metabolism.However, for today's Beijing residents, in addition to these, bathing is more open to a new space for "self".
"I am usually tired at work. I come here on the weekend. After a day of day, or even a few days, those who like to play can play script killing, sing with friends, read books, play games by themselves, and no one can play.Break.Later in the bathhouse overnight.
In fact, it is not just Beijing, the bathing culture prevails in many places in the Mainland.For example, the Northeast region is famous for its diversity and prosperity in the bath center.Guangdong and other subtropical areas are mainly shower and have been influenced by the northern bath culture in recent years.
Tangyue Hot Spring, founded in Beijing, opened a branch in Zhuhai and Shenzhen.Zhang Lingwei said that the population flow is frequent, and coupled with the many services and high cost performance that can be provided, making new hot spring baths such as Tang Yue is also very popular in the southern cities. Many customers in Hong Kong and Macau make a special trip to experience.The store will make service adjustments according to the habits of the locals, such as paying more attention to privacy.
Behind bathing, the economic account of urban development is popular.According to the mainland industry reports, this year, the number of online orders in the national bath center has increased significantly year -on -year. The "hot spring tour" and "hot spring hotel" derived from bathing have also become a new consumption hotspot in winter.The coverage of the new hot spring bath industry is larger, which has formed a large set of industrial systems and consumer chains.
Fan Director Fan, a franchisee of a hot spring soup chain brand in Beijing, said that the business was impacted when the epidemic was severe, and the government gave a certain discount in terms of taxation.Difficult to get through.A group of old -fashioned national bathing centers represented by Beiyuan Tangquan are also actively transformed into new industrial forms under the promotion of policy and consumer market.
Even though some people have been ridiculed to "rolls", in the perspective of practitioners, there is still room for broad development in the hot spring bathing industry in the Mainland.Manager Fan said that in the future, he intends to combine the form of a capsule hotel to expand the type of service in accommodation.张凌伟则表示，未来一方面想在节能上发力，如将客人泡澡使用的废水收集起来循环再利用，另一方面将则考虑将老年人康养与温泉产业结合，通过药浴、理疗、Sweat, etc., create a new type of hot spring pension apartment.
