After the epidemic, the tourism industry continues to recover for one year
In the first quarter of this year, more than 11 million passengers visited Hong Kong. It surged nearly 1.5 times year-on-year, reflecting Hong Kong The tourism industry continued to recover .With China's "May 1st" Golden Week holiday, the SAR government and the industry are actively preparing, hoping to show the image of Hong Kong's "good guest capital".
The Hong Kong Tourism Development Bureau announced on Tuesday (April 16) that the number of tourists visiting Hong Kong in March this year was about 3.4 million, an increase of nearly 40 % over the same period last year.Cumulative calculation, a total of 11.23 million passengers visited Hong Kong in the first quarter of this year, an increase of 1.5 times year -on -year.Compared with the fourth quarter of 2023, a 5%increase was also recorded.
Among the first quarter of visitors to Hong Kong, mainland China accounted for 77%, reaching 8.69981, an increase of 159.1%year -on -year.Non -mainland passengers were 2.528817, an increase of 139.3%year -on -year.The Hong Kong Travel Development Agency believes that this reflects the continued growth of passenger numbers.
However, if compared with 5.86 million travelers in March 2019 before the epidemic, the preliminary visit to Hong Kong in March this year was 2.46 million less than then.
As the May Day Golden Week is approaching, the Hong Kong Chief Executive Li Jiachao revealed before meeting the Executive Meeting on Tuesday that the Cultural and Sports and Tourism Bureau had a coordination of tourists in Hong Kong for a coordinated May 1 Golden Week last month and held the first meeting.It will announce the arrangement of flow control, port operation, and information release in a timely manner, and emphasize confidence in official management.
He said: "We have good experience in the management of flow of people. At that time, the Cultural and Sports Travel Service will announce how to operate it. I am confident in the management of different passage, and there will be full information to let everyone know.Which closing person is some of the people. "
Li Jiachao emphasized that the Hong Kong Government will actively deploy more passengers, and the relevant industries such as the Travel Development Bureau, Catering, Hotels, Hotels and other related industries will make appropriate deployment.Different operators have launched different plans in response to the requirements of new passenger and consumption models to enhance the attractiveness of business activities.
He said that the Tourism Bureau will use the Golden Week to perform fireworks performances to make Hong Kong more attractive. The government departments and the industry are actively preparing, hoping to show that Hong Kong is a good capital, the capital of courtesy, and the capital of a good experience.
After Hong Kong ended the epidemic last year and cleared with mainland China, it originally brought hope to the tourism industry.But in the past year, Hong Kong people who travel out of the country far exceed Hong Kong .The average cost of visiting Hong Kong tourists.
In order to further strengthen the promotion of the mainland market, the Hong Kong Government has recently been continuously competed, including the Travel Development Bureau on Friday that it has announced its intention to reach a cultural tourism strategic cooperation with Xiaohongshu on Friday.In the future, the two parties will launch in -depth cooperation in the field of cultural tourism. Xiaohongshu will use its network platform resources and advantages to assist the Travel Development Bureau to promote Hong Kong tourism.
Cai Sixing, a lecturer of the General Scholarship of the Chinese University of Hong Kong, said in an interview with Lianhe Zaobao that in the past year, the number of mainland tourists who focused on deep travel and "punch card" have increased significantly. RecentlyHelp Hong Kong's tourism recovery.But in the past, high -consumption tour groups have not yet recovered, and it may be difficult to recover in the visible future.
He believes that the May Day Golden Week is coming, but because the model of mainland tourists in the Golden Weekly Hong Kong tourism has changed, the Hong Kong government and the tourism industry should conceive the characteristics and novel ideas of Hong Kong as a whole.Hong Kong shows different tourism experiences in Hong Kong and other places in different ways.
