The vice president of Baidu Public Relations Apology apologized for the public opinion storm caused by short video events, saying that it will improve personal communication methods and management methods.
In the early morning of May 9, Baidu Vice President Yan Jing posted in the circle of friends that the storm caused by personal short videos, and sincerely apologized with the majority of netizens. "On various platforms, everyone's opinions and comments have been carefully read and readMany criticisms are very willing, I deeply reflect and accept it with an open mind. "
Jing Jing said that before the release of short videos, she did not ask for the company's opinions in advance, does not meet the relevant process, and does not represent the company's position. She hereby clarify and apologize.Many inappropriate discomforts in the video have misunderstood the company's values and corporate culture, causing serious damage, and sincerely apologized.
静 Jing said that the original intention of sending short videos is to do the job well, but the heart is too anxious, the method is improper, bringing everyone discomfort and trouble, and sincerely accept all kinds of criticism. "I will seriously improve my personal communication.Methods and management methods, correct errors, care more about colleagues, listen to everyone's precious suggestions in practice, and hope that everyone will criticize and correct them. "
On May 8th, there were rumors that Jing Jing had been fired by Baidu.In this regard, Jing Jing responded, "I'm at work."
Surging news reporters also asked about Baidu on this matter. A Baidu insider replied: "I just saw her at work."
Jing Jing, graduated from the School of Foreign Affairs, was the vice president of Huawei Public and Government Affairs Department, and the Minister of the Chinese Media Affairs Department.In August 2021, there were media reports that Jing Jing had joined Baidu and served as Vice President (VP) and was responsible for the work of the group's public communication department.
A few days ago, Jing Jing posted multiple videos on the personal jitter number caused controversy, and multiple related topics entries appeared on Weibo hot search.In the video, Jing Jing was written by the employees with 300 promotional letters, and Jing Jing said that "most of the content was slandered and fabricated."In addition, Jing Jing also talked about his own management experience. "Employees broke up and leaving me in seconds. Why should I consider the employee's family ... I'm not her mother -in -law. I mainly consider whether he can be in his post.Delive me the result ... "
The content of the video talked in the video caused public opinion, and the discussion of the video content further rose to Baidu's values.Some analysts have pointed out that several videos released by Jing Jing have "attracting war" components. This is the routine method of the rapid rise of the personal IP of the non -hot event.common.
On May 7, Jing Jing had emptied all the videos on the Douyin.
Interestingly, netizens have persuaded them to resign, but Baidu CEO Li Yanhong supports his management method on the Internet
