The Malaysian Malacca Government appointed Chinese actress Fan Bingbing as the ambassador of the year of tourism, which led to the search for the search of Malacca in China.However, the Malaysian people have mixed views on letting Chinese artists serve as tourist ambassadors, and the opposition party has questioned the state government's decision.
The Malacca State Government recently appointed Fan Bingbing as the "Malacca Tourism Ambassador in Malacca in 2024".The official is also on the outer wall of Fengxing Lane, Machu, and painted the portrait mural of Wu Zetian's character played by Fan Bingbing in the legend of Wu Mei Niang in the TV series.
Fan Bingbing went to Malacca on June 14 to carry out a three -day publicity activity, which attracted a large number of crowds.In addition to the landscapes such as the Red House, the ancient city gate, and the Nyonya Museum, she also attended the tea party with the head of state Sudan Ibrahim.
Fan Bingbing's agent Zhang Xinling quoted data on Facebook, pointed out that during the visit of Fan Bingbing's visit to Malacca, netizens' search on Malacca on WeChat increased greatly;700 million times, "Ma Liujia" exceeded 300 million times.
The Malaysian tourism industry believes that Fan Bingbing's star effect can attract more Chinese tourists for Malacca and drive the development of tourism in other regions.
Zheng Jianquan, chairman of the Johor Branch of the Chinese Tourism Association of Malaysia, analyzed the United Morning Post that China has 1.4 billion people and the tourist market is huge."If Chinese tourists want to go to Malacca, they must enter through the airports of Kuala Lumpur, Penang or Johor, so they can also drive the tourism industry in these places."
Zheng Jianquan believes that the decision to appoint Fan Bingbing as a goodwill ambassador to Malacca is quite timely."This year marks the 50th anniversary of Malaysia's diplomatic relations. The two countries have just announced the extension of visa measures until 2026. Malacca just takes this ride."
Yu Huijie (20 years old, student), resident of Malacca, observed that during the visit of Fan Bingbing's visit to Malacca, the number of tourists from local attractions significantly increased, and the business of merchants and hawkers increased greatly.
She said in an interview: "Fan Bingbing allows more people to know Malacca. There are many discussions on Fan Bingbing's coming to Malacca in Xiaohongshu. Her Chinese fans also made a special trip to see idols."
People criticize Fan Bingbing and Malacca without relationship
Although Fan Bingbing has set off a boom, many people criticize Fan Bingbing with Malacca, and questioned why the state government did not appoint local artists for tourism.
Chen Pingli (60 years old), who was doing business in Kuala Lumpur, said that he should be representative in the interview that the travel ambassador should be representative, and the official should appoint Ma Guogi as the position."Many Malaysian artists are also very popular in China. If you want to attract international tourists, isn't Michelle Yeo Yang Ziqiong, a Malaysian -born Oscar film?"
Insurance economy Mohamad Huswan (43 years old) also said that Malacca's tourism year should not only focus on attracting Chinese tourists."Tourists outside China may not know Fan Bingbing. Moreover, Fan Bingbing has been blocked in China."
Fan Bingbing was blocked in China in 2018 and was blocked by China. Since then, he has transferred his career to overseas markets.In April of this year, at the invitation of the Thai Tourism Bureau, she promoted the splashing water festival.
On the other hand, the Islamic Party also criticized the state government to appoint foreign artists improperly, and said that Fan Bingbing could not bring out the image of Malacca as a Memorism and academic center.
The Iraqi Party reported that the Chairman of the Iraqi Party A State Party Committee Wang Zhaxisidi said that international movie stars are invited to serve as a tourist ambassador, and the funds are huge. These funds can be used to fund the poor.
Abdullah, chief minister of Malacca, clarified earlier that the government did not spend huge sums of money to appoint Fan Bingbing and only provided her for the residence arrangement during Malacca.He also emphasized that appointing Fan Bingbing as a goodwill for tourism can not only promote the Malacca tourism industry to the Chinese market, but also make Malaysia -China relations more firm.
