Source: Global Times
From "Zibo Barbecue" to "Guizhou Village Super", to "Diving in Tianjin", several cities in China have opened or enhance their popularity through hot events and social media to varying degrees this year.Their "out of the circle" represents the transformation of the current urban marketing method. At the same time, the subsequent development of countless cities with countless cities has also attracted much attention.
Is Zibo still hot?
"How about Zibo Barbecue?" This is a question from many people recently, and many related articles have been spread online.The Global Times reporter interviewed several very popular barbecue restaurants in Zibo. It is now that the local barbecue stalls have basically transferred to the room. It is not necessary to make an appointment for dining on the day. It only takes a dining on Saturday night to book in the morning.If it is "grilled" in the field, after leaving the station, you can go directly to the store. Basically, you don't need to line up.According to the store, the current passenger flow is indeed not comparable to the highest peak period, but this is "unexpected" and in the "controlled range".
On Shi Wanjun, who is responsible for the hotel project in Zibo Tanxi Mountain Scenic Area, he also expressed the same view to reporters. She said: "If you simply look at it from the thermal value, it will definitely decline. But from our hotelIn terms of the practitioners' own feelings, there is no particularly strong flow of people. "
It is worth noting that with the help of barbecue heat, many people see business opportunities and quickly open stores in Zibo.According to the company's investigation platform, from the beginning of March to early July, more than 800 new companies related to barbecue in Zibo.Among them, 385 were added in April, and the number of new companies in May began to decline.Entering winter, some merchants choose to transfer or directly close the store.Dai Wanjun said that with the help of this year's barbecue heat, many foreigners come here to open the shop, but the decrease in passenger flow in winter is not the direct reason they leave Zibo. "Because of doing business, it depends on the long -term quality of the product. This is a basic action.Short -term 'gold rush' is impossible. "
Opportunity and tools are important
After the barbecue "out of the circle", many second- and third -tier cities were inspired and began to explore the path of "out of the circle" that suits them.Prior to this, with the help of the popularity of the viewing view, Guangdong Jiangmen, which has a resident population of only 4.822 million, has ushered in a wave of attention; in April, with the popularity of the long moon, Bengbu became a new cities for young people.Meitizhao at the sea became "domestic version of Hawaii"; "Village Super" brought fire in Rongjiang County, Guizhou, Guizhou.
Compared with the "first -generation" Internet celebrity cities such as Xi'an, Chengdu, and Changsha, Jiangmen, Zibo, and Rizhao are quite common. They are all second -tier and third -tier cities, old industrial cities, and non -traditional tourist cities in people's minds.
For their "out of circulation", Zhang Wei, a college of disciplines and second -level professors of the School of Economics and Management of China University of Geosciences (Wuhan), said in an interview with the Global Times reporter that the common point of these cities and places to attract traffic isRelying on their own advantages, a certain scene that people want to understand as "selling points".By chance, "Internet celebrities" may occur.Although there is uncertainty, the scarcity of scenes, typicalness, and fit with the times are important.
In addition, it is not only "barbecue", "village super" and "diving uncle" itself, but also social media tools.Zhang Wei said, "Especially in the case of information fragmentation today, it is important to strengthen publicity."
"Long Red" requires inner things
In Zhang Wei's view, a city must have inherent things, such as the unique culture of the city, the unique regional environment, and the unique industry of the city. In short, it must be irreplaceable.Therefore, even the "fire" cities are stabilizing their own advantages, and at the same time, we must continue to find new "breakthroughs".After Zibo barbecue, Daolang Xinge also set off "Liao Zhai heat".
"From these follow -up development, the spillover effect of Zibo barbecue has been progressing and evolving." Dai Wanjun said, "This wave of popularity has opened up the local people's vision, and foreigners have also come here to participate in it and participate in it.In some cooperation. The label of
"Net Red City" brings popularity, and also brings investment and employment opportunities, but the fundamental transformation of the city requires industrial thinking.Dai Wanjun believes that cities such as Chengdu and Xi'an are based on a relatively complete industrial chain structure. The label of "Internet celebrities" can bring it a steady stream of income and help industrial iteration and upgrade.The "Internet celebrity label" in Zibo and other cities is more like a "knocking down brick" that promotes a city's transformation or industrial upgrading.
After the "village super" was eye -catching, Rongjiang County did not "free up" this winter.According to the relevant staff of Rongjiang County to the Global Times reporter, there may be relevant qualifiers around the Spring Festival. In February of the new year, a new event may be launched.
Dai Wanjun admits that the focus of attention will not be concentrated for a long time, and the content exporter of the city or cultural tourism projects must be familiar with and understand their content."Becoming‘ Internet celebrities ’tear a mouthful of these cities, everyone will cherish and work hard, but as to what it looks like, it’ s hard to say. ”
