Economic activities are closely linked to culture. American culture represented by Hollywood film and television, American sports culture represented by Apple mobile phones, American sports culture represented by Nike, is dominant globally.
As the second largest economy in the world, China has long been the second largest trading partner in the United States. It has historically affected the United States from economy to culture.American culture and traditional Chinese culture have collided with many sparks and fusion in the Chinese market. For example, animated movie Kung Fu Panda Mulan is a successful combination of oriental culture and western narrative; Apple mobile phones minimalism relies on China's efficient supply chain and strict craftsmanship., Promoted the economic and cultural friendly development of both sides.
But many data today show that the influence of American culture in China seems to be gradually weakening.
1. The influence of American films is weakened
Hollywood film appeal is difficult to sustain.Once, Hollywood blockbusters were almost synonymous with movies.Since the real lies starring Arnold Schwarzenegger in 1995, they entered China to get over 100 million box office. American films have quickly occupied the Chinese market in China, and have long occupied half of the Chinese box office market with a small number of films for a long time.According to Chinese film box office data, the imported box office in 2012 accounted for more than 50%.
With the rapid development of the Chinese film market, the content and output of local films have continued to improve, and the market provides works with both output and quality from the supply side.The American film blockbuster seems to be caught in a comfortable area created by various large IPs (editors: refers to knowledge copyright) such as the speed and passion of the Avengers.Although the IP series of films have achieved good results in history, the story routines and homogeneity brought about by the trafficking feelings, rigid models, and lack of innovation have weakened the attractiveness of American movies to the audience.
According to the Chinese film box office data, the box office of imported films in the summer of 2019 accounted for 36.2%.In 2023, in order to boost the consumption of the film market, China first canceled the summer domestic film protection month, fully let go of the restrictions on imported films, and scheduled for the summer season.The Warriors Rise Spider -Man: There are many Hollywood blockbusters such as the universe.It is contrary to the wish that the total box office of China in the summer is RMB 20.6 billion (about S $ 386 billion), and the imported film box office accounts for only 12.2%. The imported films that once accounted for half of the box office gradually declined.
2. Apple mobile phone market share in the smartphone market decreases
The lack of innovation has become a curse for the development of Apple mobile phones, and Apple mobile phones without new ideas have lost their leadership in China.Promoted by the sales of Chinese local brands such as Huawei and Xiaomi, China's smartphone sales have increased, but Apple's mobile phone sales have fallen significantly.According to statistics released by the International Market Analysis Agency Counterpoint Research, the sales of Apple iPhone 15 series in China have decreased by 4.5%compared with the iPhone 14 series in the same period last year.The sales of the new model Mate 60 series launched by Huawei increased in the Chinese market, from about 10%to 19.4%(China Consulting Company BCI data).
Consumers believe that Apple's new products lack new ideas.The main changes of the iPhone 15 series are concentrated in chips, camera systems, interfaces, etc. The biggest highlight is that the series is equipped with a Type-C charging interface, replacing the unique lightning charging interface.In recent years, the upgrading of Apple mobile phones has not been obvious, and Chinese manufacturers such as Huawei, Xiaomi, OPPO, and vivo have continued to carry out technological innovation and brand building in terms of systems, batteries, cameras, screens, etc.Smart mobile phones, Apple's market share in China will encounter greater challenges.
3, the US international sports brand sales ebb
China's local sports brands have risen rapidly, and American sports brands such as Nike have continued to decline in China.Since international brands such as Nike entered China in the 1980s and 1990s, the market share has been far ahead. Young people have worn Ninean clothing as a fashion symbol.However, in recent years, the influence of Chinese local sports brands has gradually increased. Domestic leading brands such as Anta, Li Ning, and 361 degrees have continuously improved their products in competition. With the brand value, under the trend of enhanced national fitness awareness, they have strengthened their comprehensive strength and high strength and high strength.Available products have won the favor of consumers.
Chinese local brand products are gradually the same as international brands in terms of quality, or even better; they are more bold and innovative in design. For example, Li Ning's Chinese style products have become trend in China, but also shined in the European market;In terms of price, China's supply chain is more mature, iterates faster, and product prices are more popular with consumers.According to Euromonal International data, in 2022, Anca's annual revenue reached 53.6 billion yuan, and the income increased by 8.8%. For the first time, it surpassed Nike's 51.42 million yuan in the Chinese market.Nike's market share in China dropped from 25.6%in 2020 to 17%in 2022.
In my opinion, the influence of American culture and products in China has declined because of many aspects.First, American culture and products are gradually losing the advantages of innovation, and they are the most obvious with Hollywood movies and Apple mobile phones.The rise of the brand; the third is that since the US -China trade war, the insufficient investment in American companies in Mainland China has declined with Chinese consumers' favorability of American culture and brand;It has accelerated the aesthetic fatigue of Chinese consumers for American culture.
The author is a student of MPAM Program of Li Guangyao School of Public Policy
