The Hong Kong Tourism and Development Agency allocated 1.12 billion yuan this year (Hong Kong dollars, the same below, the same, S $ 190 million) as a tourism promotion fund.The government's economic benefits cannot be pushed back to the peak period of the tourism industry, so they are worried that the promotion of the Tourism Bureau is "doing nothing."
Comprehensive Hong Kong 01 and Sing Tao Daily reported that the Hong Kong Tourism Development Bureau recently reported on this year's work report at the Legislative Council.; Non -overnight passengers spend a per capita consumption of 1,300 yuan, a decrease of 900 yuan compared with 2018.According to official predictions, the per capita consumption of overnight passengers in 2024 decreased to 5,800 yuan, while non -overnight passengers remained unchanged by 1,300 yuan.
The Economic Affairs Committee of the Hong Kong Legislative Council on Wednesday (April 3) discussed the work of the Tourism and Development Bureau in the next year that it would also be about 45 million passengers this year.
Lin Xiaolu said in an interview with radio on Thursday (4th) that the above -mentioned forecast figures are far lower than the peak of 65 million passengers in Hong Kong, and the per capita consumption of overnight passengers has fallen to 5,800 yuan.From the perspective of data, it seems that the government can not push the economic benefits of the tourism industry back to its peak period, so I am worried that the Tourism Bureau's work is like "doing nothing."
Lin Xiaolu analyzed the reason why passengers' consumption power was sluggish, saying that the tourist income of Hong Kong in the past mainly came from business guests, but there are fewer and fewer business guests visiting Hong Kong. Even if the number of leisure passengers increasesFill the loss of business passenger consumption.He also said that under the influence of geopolitical politics, the number of long -distance passengers increased significantly, and it was suggested that the government adjusted its policy goals.
Lin Xiaolu continued that Hong Kong's tourism products are still at the free entertainment level, which will not help driving economic development.For example, the drone and fireworks organized by Victoria Harbor described these activities to watch freely. Many mainland customers returned to the mainland after watching it. They could not increase the amount of overnight passengers and could not promote tourism consumption.
Lin Xiaolu believes that Victoria Harbor is the most important advertising board in Hong Kong, which can promote many business activities and drive the development of the tourism industry.He also called on the Hong Kong Government to strengthen contact with the service industry to provide training for the industry and improve the service level.
Zhou Wengang, a member of the Hong Kong Legislative Council Economic Development Affairs Committee interviewed by the Radio, also believes that Hong Kong wants to adjust the tourism publicity strategy.He pointed out that when promoting Hong Kong's tourism, "packaging and connotation", catering to the taste of mid -range passengers.He mentioned that there are fewer fans on the Hong Kong Travel Development Bureau on Xiaohongshu and WeChat. Even if the government shoots fascinating films, it is difficult to spread, so the government is advised to cooperate with the mainland propaganda company.
