International Olympic Committee Marketing Report: Global audiences of Beijing Winter O

The report released by the International Olympic Committee shows that over 2 billion people watched the 2022 Beijing Winter Olympics.The International Olympic Committee President Bach said that the Beijing Winter Olympics is the highest degree of digital participation in the history of the Beijing Winter Olympics.notXinhua News Agency reported that the International Olympic Committee released a marketing report on the Beijing Winter Olympics on Thursday (October 20) that data from independent research institutions showed that a record of 2.01 billion people watched Beijing Winter in 2022 through radio and television and digital platforms.The Olympic Games increased by 5%over the Pyeongchang Winter Olympics four years ago.notIt is mentioned that this event has become the most digital participation in the Winter Olympics.At the same time, the report also pointed out that the International Olympic Committee's total revenue from 2017 to 2021 was US $ 7.6 billion (about S $ 10.8 billion), of which the media broadcast rights accounted for 61%.notIt is reported that an independent agency conducted a research on the media broadcast of the Beijing Winter Olympics, audiences and athletes on behalf of the International Olympic Committee. Among them, the audience survey covered 28,000 people from 16 countries and regions.notSaid that the interviewed athletes praised the Beijing Winter Olympics, "I am satisfied with the epidemic prevention measures taken by the event."

The audience of the world watched the total Olympic report of 713 billion minutes through the Olympic Rights Broadcasting Channel.The Winter Olympics increased by 18%.Holding a broadcasters on the digital platform's total broadcast time reached 120,670 hours of a record.notThe official website and mobile application platform reached 68 million independent users during the Beijing Winter Olympics, more than twice as much as the Pingchang Winter Olympics.The Olympic social media's interaction during the event also reached 3.2 billion.notIn terms of Olympic global partners, the income obtained by the International Olympic Committee in this field from 2017 to 2021 increased by 128.8%over the previous cycle.In terms of franchise, the International Olympic Committee praised the franchise -related franchisees related to the mascot "Bingdun Dun", and its sales accounted for 69%of all franchise products.