The end of the crown disease will make everyone look forward to the future, hoping to get rid of the bad economy during the epidemic seal and control.The world has maintained great expectations for the "World Economic Engine" China in the past 10 or even 20 years. It is hoped that China can restore past vitality, the economy continues to prosper, and drives the global economic downturn.
Ideal is full, but the reality is very skinny.In the past three years, China has a profound and huge impact on its own economy.The "revenge consumption" of China that is expected by the outside world has no trace, but it is the negative news of various economic economic.
In the case of economic downturn, employment opportunities are getting less and less.Many Chinese who are anxious to find a living choose to start a business, and the catering industry with lower thresholds has become the choice of many people.People raise funds from relatives and relatives, and open a store to open a store.This has led to the competitiveness of the catering industry is extremely intense compared to the past.
The menu of many restaurants has become "thicker and thicker", and what sells is "more and more."For example, Haidilao sells milk tea, fellow chicken to make bars, and coffee brands are also popular.In terms of categories, the catering brand has become increasingly different, and the business strategy is becoming more and more unreasonable.
More and more catering has begun to extend business hours, and gradually change from "single time" to "full -time" catering brands.Afternoon tea and supper, such as the ribs of chicken ribs, are becoming the focus of many catering practitioners to increase the turnover rate and compete for user scenes.For example, Haidilao launched the "Hi Lao Tibu" for "Hot Pot+Wine".
Many restaurants are mainly used for soup noodle packages, unlimited noodle services, or palace Baoji package unlimited meal.Many well -known brands, such as Hetao, have a recent promotional advertisement in Beijing.The catering industry hopes to attract more or maintain past passenger traffic by adding additional services.
From "doing subtraction" to "adding additions" in products and services.A employee said that the competition is too fierce today, and the homogeneity of products and brands is serious. It is pure helpless move by increasing dishes, extending business hours and providing additional services.
Entering the catering industry entrepreneurship is the choice of wealthy people.Those who are not rich in their families, those who cannot come up with a funds to open a store, can only choose to work in industries such as takeaway, express delivery, catering and other industries.Due to the large -scale layoffs after the epidemic, many laborers have poured into the above three industries. The labor supply is greater than the demand, resulting in significantly reduced salary.
For example, a well -known restaurant is in Beijing. In the past, a labor position may be 7,000 yuan (about S $ 1320) a monthly salary, and now it has dropped to about 4,000 yuan.For restaurants, there are many labor force to choose from, and they lowered their salary and increase the manpower of the store with the same salary to provide more services.This is a benefit for customers; but for employees, it is very unfavorable.Before the epidemic, few employees would have to wash their hands outside the toilet, and they have been handing paper towels to customers and cleaning sewage; but after the epidemic, many restaurants have the above positions, but the food price provided is unchanged.
The remaining vegetable blind box is a new fashion in the Chinese catering market recently.The so -called leftovers blind box is not the leftovers in the public cognition, but refers to the remaining foods, that is, the appearance or packaging does not meet the sales requirements, and the pre -packaged food that must be removed from the shelves according to the product shelf period.Because the price of the leftovers blind box is much cheaper than the normal unit price, it was once nicknamed the "poor ghost package" by netizens.
In the economic downturn, people want the desire to "take advantage" greatly.The leftovers of the leftovers are the products of the environment, but in fact, some people see business opportunities and start to charge them. The ingredients with unsuccessful quality are made into leftovers blind boxes, and they are sold at low prices, causing people to worry about food quality.
People take food as the sky.The catering industry is an important industry, and even the economy of society can be roughly judged by observing the catering industry.The continuously involved catering industry in China actually reflects the economic situation that is not optimistic.
The author is a graduate student in Malaysia of Tsinghua University
