Taylor Swift holds an exclusive concert in Southeast Asia in Singapore, attracting a large number of high -spending foreign passengers to hear the wind, bringing huge income to Singapore tourism, catering and retail.The incident caused a heated discussion in Hong Kong society. Some people questioned why the Hong Kong Government did not actively fight for Tayllers to perform in Hong Kong; there were also voices that Hong Kong as an international city with Chinese and Western cultural intercourse should vigorously develop the concert economy.

This is not the first time that someone has proposed that Hong Kong wants to engage in the concert economy.Many tourists travel to Hong Kong and appreciate that concerts are often one of the necessary activities.Remember that after Faye Wong held the last concert in 2005, he turned to return to the simple life of his husband and daughter.Until October 2010, Faye Wong announced his comeback in Beijing and Shanghai. He held a concert in five games in Beijing and Shanghai, and then held several concerts in Hong Kong in the first half of the year in the first half of the year.

After the news came out, a friend of Mainland China commissioned me to help him buy four tickets.At that time, the host agency of the concert and a credit card company in Hong Kong cooperated. I just applied for this credit card, so as soon as the concert ticket was on sale, I helped friends buy tickets.

I told my friends about this news, he asked if he could buy another ticket, the more the more the better.Because some of his friends also want to come to Hong Kong to watch idol performances.My friend didn't believe me very much. Sending me the screenshot of the Faye Fan group's dialogue, a ticket of a five or six hundred Hong Kong dollars was sold to RMB 4,500.

I secretly regretted losing a chance to make a fortune, and I was curious why so many mainlanders wanted to come to Hong Kong to watch Faye Wong's concert.Friends explain that one is that the Hong Kong concert tickets generally do not open prices like the mainland, and ordinary people can afford it; the second is that Hong Kong has relatively few population, and the competition for ticket purchase is not as fierce in the mainland.Watch the concert in Hong Kong.This story has inspired me. It turns out that the tourism industry in Hong Kong has such a huge market potential.

After several years, the Hong Kong Performance Industry Association issued a report in 2014, suggesting that the Hong Kong government will build a new large venue to develop concert tourism.According to a survey conducted by the association that year, nearly 90%of the interviewed passengers chose Hong Kong as the favorite concert city, and 78%were interested in watching international superstar concerts in Hong Kong.

Unfortunately, a large number of free travelers in the mainland went to Hong Kong at that time. Because Hong Kong could not keep up with supporting facilities, many Hong Kong people were annoying. There was an emotional opposition to mainland tourists.

The world has been changed. In the past ten years, Hong Kong's society has been turbulent, and economic development has stagnated.Instead, it is a sea of ​​Macau.The "Capital of the Concert" held a total of 181 concerts last year, with an average of a concert every two days, which attracted fans from all over the country to chase the stars in Australia.

The Hong Kong Government saw that the concert in Macau was full of water, and it was colorful, and finally promoted the concert economy.Liu Zhen, deputy director of the Cultural and Sports and Tourism Bureau, revealed that the venue can accommodate Kai Tak Sports Park, which can accommodate about 50,000 viewers. The main facilities will be completed before the end of this year. It is expected that it can be opened in the first half of next year.The park has been in contact with more than 200 local and overseas groups, and many projects have "eyebrows."

The question is that at this time, will the development of the concert in Hong Kong be a bit late and can it be successful?

Compared with mainland China and overseas, Hong Kong Development Concert Travel has undoubtedly has a lot of unique advantages.As mentioned above, admiring concerts in Hong Kong is a recreational entertainment that is affordable for mass consumption. Although the singer level and viewing location of the concert will lead to different fares, but the price of tickets is generally not too high; but the economic standard is the economic standard.Before the mainland of Hong Kong, watching the concert belongs to high -end entertainment consumption, and the fare is thousands of yuan at any time.The fare of the concert is relatively cheap, and it is still a big selling point of the Hong Kong development concert economy.

But the Hong Kong government has faced many challenges to promote the concert economy.It is true that Hong Kong has rich experience in organizing international -level concerts. Many international superstars like to go to Hong Kong to start a concert.For some singers, opening a concert in Hong Kong is a threshold that cannot go around in the process of development.However, in recent years, the share of the Hong Kong market has become lower and lower. When many first -tier singers choose a concert, many first -line singers have gradually become less interested in Hong Kong.

This scenario is quite similar to the Hong Kong film industry.Once upon a time, Hong Kong's film and television entertainment industry was one of the main film and TV show production centers in the Asia -Pacific region. Many co -produced films of Lu and Hong Kong were usually selected to be released in Hong Kong and then to the mainland.With the rise of China's economy in recent years, many filmmakers no longer regard Hong Kong as an important window for foreign cultural exchanges and publicity, and rarely take priority in Hong Kong.

The most direct plot of the concert economy is the local tourism and hotel industry.However, the price of hotels in Hong Kong is like seafood prices, which is much more expensive than mainland hotels.As the transportation of the two places in the landing and ports becomes more and more convenient, many mainland tourists would rather leave Hong Kong after watching the concert.At this time, the Hong Kong Government's development of concert tourism, even if it can attract more people to visit Hong Kong, it may be that Wang Ding does not prosper wealth, and may not be able to bring significant economic benefits to Hong Kong.

In any case, the Hong Kong government's development concert economy can show Hong Kong's soft power.= _blank> It can also help Hong Kong to create the "Capital of the event" is a correct step, but how to optimize supporting measures also urgently test official work.