(Beijing Comprehensive News) Chinese e -commerce giants Alibaba and Jingdong have announced that various data of Double Eleven this year have recorded a year -on -year increase, but the two companies have not disclosed the overall revenue data for the second consecutive year.
The 21st Century Business Herald, Tmall data shows that a total of 402 brand transactions exceeded 100 million yuan (RMB, Same, ST $ 18.68 million) this year, of which 243 are domestic products.100%.
JD.com disclosed that the cumulative sales of more than 60 brands in Double Eleven exceeded 1 billion yuan, and nearly 20,000 brand turnover increased by more than three times year -on -year, and the single volume of new merchants increased by more than five times month -on -month.
The monitoring data of the National Post Office of China showed that on November 11, a total of 639 million courier parcels were collected, which was 1.87 times the business volume, an increase of 15.76%year -on -year.
This year is the 15th year of the China Double Eleven Shopping Festival, which is considered an important window for observing the Chinese consumer market.Chinese consumer confidence has been weaker than expected after the crown disease epidemic. In October, China's CPI has experienced a year -on -year negative growth, PPI has decreased for 13 consecutive months, and the pressure of shrinkage has increased.
The Baidu Index quoted the Baidu Index show that the Double Eleven popularity has declined year by year since its peak in 2017. This year's search volume fell by 60%compared with the same period last year.The discussion on Weibo on Weibo also decreased. In 2019, the average hot search time was 464 minutes, and this year fell to less than three hours.One of the hottest topics this year is "Is Double Eleven unable to sell", 63%of netizens believe that it has lost its original meaning .
2,800 Weibo comments on the information analysis of Shangguan, summarizing the "desensitization of shopping festivals, not good enough, trouble, and insufficient confidence in spending money" is the main cause of consumer interest.
