The CEO of the US Science and Technology Giant Apple Corporation visited China again after half a year and visited Chengdu and Ya'an, Sichuan.As Apple's new mobile phone sales declined and the competition with Huawei mobile phones intensified, Cook visited China to highlight the importance of the huge Chinese market to Apple.

Cook Monday (October 16) Posted on his personal Weibo in the evening: "Hello, Chengdu!" And attached a photo of Chengdu Anshong Corridor Bridge taken by the new iPhone.Cook also went to the Apple Flagship Store in Taikoo Li, Chengdu that night, and watched the mobile game "Glory of the King" performance competition on the spot.He then uploaded the relevant videos on Weibo, saying "Tonight!"

Cook went to Ya'an, Sichuan to visit local tea gardens and primary schools on Tuesday (17th) to watch how students use iPad to program to control drones.Apple announced on the same day to donate 25 million yuan (RMB, about S $ 4.68 million) to the China Rural Development Foundation, and further support the development of China's rural communities.

Cook visited Beijing in March this year and delivered a speech at the official China Development High -level Forum held by China, emphasizing that Apple "enjoyed a symbiotic relationship with China."

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iPhone 15 series mobile phones were released in China in late September. The market research report released by Cook on the eve of China showed that the sales of new iPhone in China were lower than its previous generation products, and the overall sales were surpassed by Huawei.

According to the data of the market research institution Counterpoint Research, the iPhone 15 has a decrease of 4.5%from iPhone 14 within 17 days after the release of China.Statistics of the financial service company Jefferies shows that the iPhone 15 sales in China have declined double -digit than previous generations.Jefu Rui analysts predict that the weak demand in China will lead to the global shipping volume of iPhone 15 in 2023 lower than expected.

On the other hand, by the unexpected appearance of Huawei Mate 60 Pro mobile phones, Jehovri estimates that Huawei has surpassed Apple in China and will continue to lead next year.Counterpoint estimates that Huawei can sell 5 million to 6 million Mate 60 Pro this year, and may exceed 10 million units next year.

Zhu Feida, an associate professor of the School of Computing and Information Systems of Singapore Management University, was analyzed during an interview with Lianhe Zaobao that Huawei not only made breakthroughs in mobile phone hardware, but also had a trend of resisted with the Software Ecosystem with the Apple.The new iPhone did not trigger like a sales boom in China, and it has ringed alarm for Apple, which may be one of the reasons for Cook to visit China twice a year.

Although the dispute between China -US mobile phones around Huawei and Apple has intensified, Zhu Feida also pointed out that the United States has recently allowed Samsung, SK Hemori and TSMC to import US chip equipment in factories in mainland China, releasing a trace of loose signals, which also makes it more moreMore American companies are eager to try."In addition to studying how to restore the Chinese market, Cook may also urge the US government to make more changes."

At the same time as Apple has paid attention to the Chinese market, many departments and institutions such as the Ministry of Commerce of China, the People's Bank of China, and the Securities Regulatory Commission have recently held seminars for investors and foreign -funded enterprises to boost domestic and foreign investors' confidence.It is unknown whether Cook will meet with Chinese officials in this unprepared visit to China.