Source of this article: Time Weekly Author: Ye Manzhi

Source: Yu Minhong Weibo

Oriental selection and then trapped the "fake door".

On February 18, the professional counterfeiter Wang Hai released a video saying that according to the reporter Wang Yijun broke the news, Oriental selected self -employed products Ecuador South whitening shrimp to conceal and used sodium sodium sodium, suspected of fraud.The video released by Wang Hai showed that Dong Yuhui introduced in the live broadcast that the origin of this shrimp is "Ecuador".He called on consumers who purchased the product to stop eating, and suggested that Oriental selection take the initiative to give consumers withdrawal compensation, "spend 6.9 billion to buy a responsible image."

But in the Eastern Selection, the results of the batch of products were delivered in accordance with national standards.

According to media reports, on the afternoon of February 19, a person familiar with the matter revealed that the reporter's inspection sample weight was 1kg, which was inconsistent with the 1.65kg specifications of 1.65kg specifications sold for a long time.It is possible to send inspection samples that are not Oriental selection products.The above -mentioned people also revealed that Oriental selection is taking the alarm process.

On February 20, Wang Hai posted on his Weibo one after another.He pointed out that the Ecuador South White Shrimp was reported by consumers for "wild prawns" for false propaganda last year.Subsequently, the entry of "Wang Hai again posted a bloggary to bombard the Oriental Selection" appeared on the hot search.

/> Source: Wang Hai Weibo

In response to the alarm of the East selection, on February 20, Wang Hai said in an interview with the Times Weekly reporter: "Oriental selection is a fake case. This nature is very bad.After that, the parties will arrange a lawyer to report the case. "

At the same time, the reporter of the Times Weekly learned from Wang Hai, and Wang Yijun said: "Watching the news says that the Eastern selection is taking the alarm process, which is a fragmentation.Public delivery "

For the above -mentioned response, the reporter of Times Weekly contacted the East to select relevant persons. As of press time, it has not received a reply.At present, this counterfeit tug -of -war war continues.

Earlier, the ace products selected by Oriental have also been fake.

In November last year, the fake "iron head" publicly questioned the selection of oriental selection to carry out false propaganda on the five -Chang rice sold.Since then, the Eastern Selection issued a statement stating that the "East Selection of Wuchang Rao Xiang" products fully meet the requirements of the national standard GB/T 19266 Wuchang rice standard.Planting area.In addition, this product fully meets the requirements of origin, raw grain, and process traceability.

On January 22 this year, Wang Hai posted a video on Weibo saying: Oriental selection and selling nearly 1.5 million orders of self -operated brands "Five Chang Rice Rao Fragrant 2", which was identified by DNA, is not Daohua Xiang 2.

On February 4, Wang Hai broke the news that the organic selenium -rich corn that selected goods and cargo not only had problems with organic certification labels, but also had problems with the selenium content.Dongfang's self -employed Wuchang rice does not have the geographical indication of Wuchang Rice and the Geographical logo of Wuchang Rice, which is a product of counterfeit trademarks.

The head live broadcast room was faked, and the east selection was not the first case.In November 2020, the "Sugar Bird Nest" sold by Simba in the live broadcast room encountered Wang Hai publicly fake.In the end, Simba acknowledged the sale of fakes, returned to three, and was fined by the Guangzhou market supervision department.In November 2022, Crazy Xiao Yang brought a cargo wall breaking machine and meat grinding machine in the live broadcast room, and was reported by Wang Hai to report virtual power.In October 2023, Wang Hai said in the video that Li Jiaqi increased the price 60 times to sell fake and Tianyu necklaces.In the video, the staff of the test center said: "Too much carbonate, no Hetian jade certificate can be released."

As an emerging industry, the live track is still exploring and perfected in terms of product pricing, publicity caliber and product standards.Industry insiders believe that the head live broadcast room is fake or trend.

On February 20th, Zhang Yi, CEO and chief analyst of Ai Media Consulting, said in an interview with the Journal of Times Weekly that there is no doubt that the phenomenon of the fake and fake head live broadcast rooms will continue to appear.On the one hand, professional counterfeiters can be used as a tool for profit, to find the shortcomings of the product and sales room in the header live broadcast room, so as to ask for compensation; on the other hand, the fake person can use the popularity and traffic of the head live broadcast room to pass throughThe form of counterfeiting to get the opportunity to be exposed.

"Live e -commerce needs to supervise consumers, markets and administrative agencies, in line with counterfeit behaviors within the scope of laws and regulations, can supervise the live broadcast platform and the live broadcast room, and protect consumer rights and interests."Zhang Yi added.