Source: China News Agency
After the end of the Paris Olympics, the "champion effect" continued to decrease.Some Chinese Olympic champions have become online celebrities, and every day, thousands of tourists visit the championship footprint.
The Olympic diving champion, Quan Hongsheng's hometown, Guangdong Zhanjiang Maihe Village, the crowd of people, and thousands of people welcomed the daily.The online video shows that in front of the honorary poster in the village, the adults and children who lined up and took pictures were endless. Grandpa Quan Hongzheng's house became a "snack street".This is after Quan Hongyu became famous in the Tokyo Olympics, and Maihe Village became popular again.
Pan Zhanle, who broke the men's 100 -meter freestyle world record, has also received great attention.The No. 4 Channel 4 of the Shaoxing Olympic Sports Center in Shaoxing City, which was interviewed as a child, became a "champion channel" for a while, attracting "star chasing people" to take pictures.There are also many tourists going to Qianshantou Village, Wenzhou, Zhejiang, where Grandpa Pan Zhanle lives.
In Xianshi Village, Taizhou, Zhejiang, the two large rocks in front of the house of Huang Yuting's hometown became "attractions".As early as the Huang Yuting World Championships and the Asian Games won the championship, these two stones were regarded as "lucky stones" and "stones (time) to operate". Now there are one or two hundred tourists who come to visit every day, and there are more weekends.
Shooting the Olympic champion Xie Yu's family for a long time in front of the old house that has not lived in front of the door.After he won the championship, the village briefly renovated the house.The village is more than 90 minutes' drive from Bijie City, Guizhou, but there are still many foreigners who come.The villagers will also tell tourists about Xie Yu's growth story.
The "Champions Effect" is the unknown village and town to bring cultural tourism flow and temporary economic activities. The local area is also willing to dig the championship story to show the city's spirit and cultural heritage, and use the influence of the Olympic champion to develop the local cultural tourism cause.
Like Quanhongzheng's hometown Maihe Village, in the past, it mainly focused on planting sugar cane, rice and other crops. In recent years, a number of farmhouses that operate in western Guangdong food and the special souvenir shops selling "Quanhongzhang" are sold.Tourism income has increased significantly.Recently, in order to respond to the surge in the number of tourists and the difficulty of parking in private car, the village renovated overnight and built a parking lot to increase manpower in terms of traffic order, public security patrols, and environmental cleaning.
The WeChat public account "Xunkang's Marketing Revelation" wrote that the visit of the championship footprint was found to find yourself in the championship and achieve emotional projection.The success of Quan Hongyu contains many elements such as innocence, struggle, and family care, which touch people's hearts. People hope to get spiritual power from the search.
However, excessive attention to athletes has also aroused controversy.Internet celebrities are broadcast live all -weather. The normal lives of the athletes have been affected, and the swarming tourists have been criticized for traffic jams.
On August 12, Pan Zhanle dissolved his fan base on a social platform.The Beijing News Media Research pointed out that whether it is athletes or their fans, the corresponding boundaries can be clear that the two sides can draw on their forward power together.It is a good thing for professional athletes to maintain the "rapids and retreat" practices such as maintaining a distance and dissolution of the fan group.
