Source: Bloomberg

Author: vlad savov

According to Alibaba's news on Monday, the Apple iPhone 15 series was snapped up just one minute after opening the pre -sale in Tmall flagship store.

To get a new machine, Chinese consumers can't be in a hurry.The order delivery date of many models has been ranked to one and a half months.Only two models can be available at the end of October. Even so, it is already one month later than the product release.

Before Apple released the iPhone 15 series, China ’s state -owned media and social media hotly discussed Huawei’ s new Mate 60 Pro, suggesting that this would be the iPhone nemesis.What is even more attacked by Apple is reported that Beijing has expanded its ban on Apple products in many workplace.

So far, these things do not seem to have any impact on the enthusiasm of buying iPhone.

On the night of the pre -sale of Apple's open iPhone 15 series, I participated in a dinner event in Hong Kong and saw a young man next to the Apple Store interface on his iPhone 14 Pro to place an order.Obviously, at that time, many people should be doing the same thing.

Now it is only the early stage of the sales cycle this year, and the final sales figures may show different scenes.But the preliminary signal shows that the sales start in China this year is not different from previous years, or it is the same as any other country.For fifteen years, Apple has successfully persuaded people to take its consumer electronics as a necessary product.

However, the atmosphere of China in 2023 is different from before.The rare iPhone's new machine launch conference has not become a hot topic of social networks on the day.Since then, it has always been negative news that can make Apple a hot topic.

In the case of strict control of Chinese public information, iPhone is currently in a difficult period, but we haven't seen the enthusiasm of those iPhone users declined.

iPhone once again surpassed the real world again.Since this product was first launched in 2007, we have experienced more than once in the financial crisis. We have seen that political amateur Trump is elected as the president of the United States. The global crown disease broke out.

There is an immortal saying in the movie of the sand dune, "The Spice Must Flow".During this period, I think there is nothing more suitable for this sentence than the iPhone.