Source: Surging News

Author: Li Qinyu

He Ping, secretary of the Sichuan Pakistani Municipal Party Committee of the mainland government, and the video of the marathon with the players attracted attention.Screenshots of the Internet show that there are 112,000 video comments.In response to the question of "follow -up task", the Office of the Pakistani Municipal Government responded that there was no "follow -up task", which may be that the locals care about local development and pay attention to themselves.

The Municipal Party Secretary is not uncommon for running the marathon. In recent years, the local municipal party secretary appeared in the marathon in Guang'an, Jiangsu Yancheng, Jiangsu Yancheng, and Changyuan, Henan.This is a good thing: the secretary of the municipal party committee came to the event site, run with the players, promoted the event with a very affinity move, and also shaped the good image of the city.

But the matter caused controversy because there are two issues in the video comment.The first is the number of video reviews of 112,000, which is indeed a bit exaggerated, so that it has caused netizens to "arrange for the mission of follow -up". Of course, it is not ruled out that the event itself has attracted widespread attention in the local area.

But the bigger problem is that the content of the comment is too exaggerated.For example, "Leading this time running is not only running a marathon, but also running out of the city's movement."A running. "" Secretary He's style, calm steps, and reflected the spirit of responsibility everywhere. "" Zuo Qiaang's hope is observation of the people's conditions, and your head is confident in the future. "

Massive messages and such "nioprin" content are not only easy to associate with "follow -up tasks", but also suspected of being led by the leaders -unless the netizens are collectively mindful, and they have made a follow -up post."Performance Art".

In this in -depth medium -oriented society, the fragrance of wine is also afraid of the alley. Any city must keep up with the network trend and self -confidence to show itself, otherwise it is difficult to establish a good image in the online public opinion field.The secretary ran out in person, and of course it was worth promoting.Regardless of whether the video comment is "follow -up mission" or the spontaneous line of local netizens, the huge momentum of it does meet the goals of urban propagandists: get traffic and quickly go out.

But once the circle comes out, it means more attention of the eyes.This is also a problem that the major cities must be careful in the process of promoting themselves -if they are too hard, any good thing may be derailed and sampled in the complicated public opinion field, bringing unexpected negative effects.Earlier, many cultural tourism directors scrambled to show their talents in front of the camera. Some did propagate local tourism resources, but some attracted a lot of vomiting.

Therefore, if it is really a "follow -up task", it is purely this one fell swoop and unnecessary; if it is purely self -distribution, it is also too hard, care and love for local development, recommendation and recommendation of the city where the city is located,Propaganda can use more appropriate and proper expression.As long as this marathon is indeed successful and wonderful, it will naturally attract more tourists and audiences. Local netizens may wish to put the attention point in the event itself. The leader of Ah is "the wrong love".

The Secretary of the Municipal Party Committee and the players run together, to show the event, and even the image of the city. In this case, it is not important if there are those comments.It is important whether the development of a city has a sense of gain in the local people and whether foreign tourists are attractive.