According to Korean media reports, Chinese e -commerce giants Alibaba plans to invest $ 1.1 billion (about S $ 1.4 billion) in South Korea in the next three years to expand its business layout.

According to the Yonhap News Agency on Thursday (March 14), Alibaba recently submitted a business plan to the South Korean government. In addition to the above content, it also mentioned that the company will open a comprehensive logistics center in South Korea this year.The area of ​​180,000 square meters is equivalent to the large scale of 25 standard football fields.

In addition, Ali will invest 100 million US dollars to help Korean sellers bring products to foreign sales.Specifically, Ali will set up a procurement center to excavate high -quality Korean products and open global sales channels in June.Ali also plans to use multiple e -commerce platforms to sell Korean goods, such as Global Expressway, Southeast Asian online shopping website to Zanida, and Spanish e -commerce platform Miravia.As a result, Ali will support 50,000 South Korean SMEs in the next three years.

Ali will also invest 100 billion won (about S $ 100 million) to protect consumer rights.Ali plans to open a customer service center and arrange 300 professional consultants to actively resolve consumer complaints.For Haitao products, Ali will implement a 90 -day return policy for no reason. The products sold are suspected to be fake and shoddy products.Ali will invest 10 billion won to protect the intellectual property rights of Korean brands and filter suspicious products on the platform.

According to Reuters, in early March this year, South Korean personal data protection supervision agencies said that they are investigating consumer data from major overseas shopping platforms including Alibaba's global Aliexpress.