Apple Friday (November 3) released the first ranking.The four fiscal quarter financial reports, the revenue of the Chinese market is lower than the expectations of some analysts.Apple CEO Cook said at a subsequent meeting that the MAC and iPad business was weak, but the iPhone's revenue in China reached a record level.He also said that China is a very important market, and he is "very optimistic" about the long -term prospect of the market.
According to Bloomberg report, the fourth quarter of Apple Greater China revenue was US $ 15.084 billion (about S $ 20.5 billion), a decrease of 2.5%from US $ 15.470 billion in the same period last year, exceeding Apple globally globallyRevenue decline.Apple's stock price fell more than 3%on Thursday.
Cook responded to the call meeting with analysts after the financial report was released. This is mainly due to the weak Mac and iPad business. At the same time, the fluctuation of the exchange rate also reduces the currency value generated by the region.
Cook said that the iPhone continued to make progress in the Chinese market. "In mainland China, the iPhone revenue in the fourth quarter has set a record. Among the top five mobile phones in China, we have four seats."
Cook said," China is a very important market ", he is very optimistic about it.
Reports pointed out that since China has expanded the scope of the use of American technology in government workplace, Apple investors have become more and more tense for iPhone in China.The Wall Street Journal quoted people familiar with the matter in September that China has asked officials from the central government agencies to not use iPhone and other foreign brands in their work.
In addition, China Telecom giant Huawei has recently launched a new model, which has exacerbated Apple's competition in the Chinese market.
