(New York Composite Electric) Due to the surge in costs and weak advertising markets, Meta Platforms, the parent company of Facebook, announced on Wednesday (November 9th) that it has declined more than 11,000, accounting for 13%of the total number of employees.

This is the first layoffs in Facebook for 18 years, and it is also the largest layoff operation to the present year.

During the crown disease epidemic, e -commerce is hot, the business of major technology companies is booming, and valuations have risen. As the growth trend is optimistic about the end of the epidemic, META has increased investment.

However, as the U.S. inflation rate has reached a new high of decades since this year, the situation has risen rapidly and interest rates have risen, and the situation has reversed.Prior to Meta, many scientific and technological giants including Twitter and Microsoft had announced their layoffs.

Meta President Zuckerberg wrote in a blog post to the staff: "Not only not only e -commerce returns to the previous trend, the macroeconomic decline, increase in competition and advertising decrease, but also lower our income than expected. I am wrong.I responsible for this. "

As of September, Meta had 87,314 staff members.The company will pay the delayed staff for 16 weeks of salary, and pay two weeks of salary for two additional weeks per year according to the annual expenditure, and at the same time, the remaining salary leave will be discounted.Other compensation will include six -month medical insurance and company shares awarded on November 15.

In addition to layoffs, Meta will also reduce the free -range expenditure and extend the recruitment freezing period to the first quarter of next year.

Zuckerberg said that the company will improve capital efficiency and transfer more resources to areas with priority growth, such as artificial intelligence, advertising and business platforms and Metaverse.

Because investors are worried about Zuckerberg's ambitious Yuan universe vision, the market value of META has greatly reduced by more than two -thirds since this year.Before the layoffs announced on Wednesday, the company's stock price rose 4.5%.

The financial service company Hargreaves Lansdown Analyst Ronte Jez said that Zuckerberg realized that he had to cool down the growing expenditure bill, which made the market relieved.But she also said that it was impractical to continue seeking to build the Yuan universe while trying to improve efficiency.