The Chinese New Year this year, in addition to the dispute between the waters of Jinxia between the two sides of the strait, there is also the biography of Zhen Zhenhuan, a mainland TV drama in Mainland China, which has been broadcast for more than 10 years since its launch.
Zhen Huan's biography was popular all over the river when he premiered in the mainland in 2011. It was also very popular to land in Taiwan the following year. It changed the scene where only Taiwanese dramas became popular on the mainland in the past.Perhaps this drama has a long history, and it has continued to bring topics and exposure. The eight major TV industry in Taiwan has bought the copyright of Zhen Huanzhuan. From 2022, every New Year, on the audio and video platform Youtube "The marathon "24 -hour uninterrupted cycle play.
This operation has entered the third year and successfully brought a wave.Many Taiwanese media reported that watching Zhen Huanzhuan during the Chinese New Year has become the fixed agenda of many people in Taiwan.Some people even joked that this TV series became Taiwan's "Spring Festival Gala".The Spring Festival Gala in Spring Festival Gala is a comprehensive television party broadcast on New Year's Eve and evening in the mainland Central Radio and Television to celebrate the Lunar New Year.
It is reported that the eight major televisions will be broadcast on Youtube from February 6 this year. Until February 18, the number of online viewers exceeded 61,000.The number of views has reached more than 7 million times.
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The phenomenon of Zhen Huan's biography during the Spring Festival occurred in the mainland.The topic "The Biography of the Spring Festival" rushed on the Weibo hot search list on February 12, and caused heated discussion among netizens.
Zhen Huan's biography tells the story of Xiu Nu Zhen Huan a naive and kind girl when she entered the palace. After her fraud who had experienced the court career, how she "blackened" and went through the generals in the fierce palace fight.
Wang Shisi, the founder of Taiwan ’s social enterprises to realize the founder of the club, and is also a sociologist, told the far -sighted magazine. The phenomenon of chasing the drama together during the New Year is very interesting, representing the core concept of the popular Yuan universe today."In this world of Yuan Universe, it is just a platform that allows people to meet above, but it cannot control what people do. In the past, creating an event and the organizer can even interpret this activity, but the online world is not the case."
Wang Shisi said that the filmmakers can release various albums, but he did not know and could not master what could cause a sensation during the Spring Festival.
In addition, behind the phenomenon of watching the drama online, it also means that human nature has not changed.Wang Shisi believes that no matter what generation people are in, they will feel lonely. "People will be afraid of loneliness, so the clustering requirements will always exist."
Zhen Huan's live broadcast is the mainland united front method?
But with the recent friction on both sides of the strait, some Taiwan public opinion also waited for the united front issues with the Zhen Huan Biography Marathon live broadcast.
For example, some netizens criticized the Kicking Industrial Square (PTT BBS) at the Taiwan Network Forum on February 9th. Is it a united front with the Zhen Huan Marathon?Watch the Marathon Live of Zhen Zhenzhuan.
This netizen wrote: "Even if you look, you still set the words inside to live. Although it is not a modern support, it is not a word that Taiwanese will speak.Just start 24 hours a broadcast, is it a purposeful united front behind? "
This post attracts many Taiwanese media reports and reprints.Some netizens episodes said: "The plot of the united front content is right. However, many people in Taiwan will not be aware of it, mainly because the party -state education in the past is accustomed to this set." However, many people leave a message to refute: "Do you see the Romance of the Three Kingdoms of the Red Mansion alsoIs it the United Front?
The Democratic Progressive Party's Taiwan Cai Yingwen revealed during the meal with media reporters in January 2019 that she had watched mainland TV series such as Zhen Huan Chuan Yanxi Raiders.
This fierce discussion reminds the outside world that the "subject three" of mainland dances that have swept Taiwan not long ago.After the dance became popular in the mainland last year, it also swept Taiwan's young ethnic groups -many people in Taiwan society held a negative sense of the subject, questioning that this was a strong cultural invasion in the mainland, and some even described as "dance Taiwan".
However, if you observe the discussion on DCARD, Facebook, and Instagram commonly used by young netizens in Taiwan, it seems that Zhen Huan's sound of positive evaluation seems to be the majority.
Some opinion believes that the reason why Zhen Huan's biography swept Taiwan and successfully won the welcome of the locals. There are several reasons: Taiwanese TV series lacks costume themes; artist stars help the flames; and the content and quality of the episode are guaranteed.Also, the more important point is that when the show was launched in Taiwan, it was the best period of cross -strait relations.
Not only Zhen Huan Chuan
In recent years, in addition to Zhen Huan's biography, many mainland film and television song works and community platforms have also become popular in Taiwan's young ethnic groups.This has attracted high attention from the outside world. Whether these mainland background works and platforms will have a "cognitive war" on Taiwan.
The 2023 Taiwan Internet Report released by the Taiwan Network (Taiwan Language, the Network) Information Center said that Tiktok has become the third largest social platform used by the people in Taiwan.
The rise ofTIKTOK has also promoted popular music in mainland China in the Taiwan market.Bloomberg issued a long report in December last year that many popular songs of continental popularity became popular in Taiwan through Tiktok, including singers Ren Ranfan and Cicada.In 2020, this song captured the top 100 lists of the upper 100 listening number of the music streaming platform Spotify platform. Three years have passed on the list.
Reporting quoted Cai Zhengxiu, associate professor of Taiwan Jingyi University, who studied political communication and cultural exchanges between cross -strait sides of the strait. Although it is unclear to how much the mainland's cultural strength can eliminate Taiwan's concerns about the military invasion of mainland China, the relevant impact is obvious to be obvious.Noticeable.
Cai Zhengxiu said: "The soft power of China (mainland), including culture and entertainment products, actually has an impact on Taiwan, which greatly reduces the mentality of 'Confrontation in the middle of the middle."
The British Financial Times also reported on Wednesday (February 21) that in order to attract young people in Taiwan, the CPC Central Committee's United Front Work Department had a positive impact on cross -strait relations through the shorts and audio platforms.
The Taiwan Executive Yuan ordered the Douyin to be disabled in 2022 and regarded Douyin as the medium of cognitive operations.Chen Jianren, the president of Taiwan, has publicly stated that Douyin has become a platform for cognitive operations in some countries. The public sector has banned the use of Douyin and Tiktok to strengthen publicity and improve the public's media reading ability.
The Taiwan Investigation Bureau also established the Cognitive War Research Center after the January election of this year.Comprehensive joint newspaper and China Times reported that three groups of cognitive research, data analysis, and countermeasures under the center will be collected and analyzed by information such as "national security, social stability, and friendly League relationships" of overseas forces.And use the software to trace the source to check the abnormal account number.
The adjustment of the Ministry of Justice in Taiwan is mainly to prevent overseas forces and TIKTOK.In the opposition party, Taiwan has the situation of reverse osmosis law management and control.
In general, cultural communication has the magic of transcending time and space, region, and even language. Look at the American Hollywood movies that have been popular in the world for nearly half a century.See the whole leopard.After the Taiwan Democratic Progressive Party government, after the election last month, it may also have a deep understanding.Some analysts said that the Democratic Progressive Party has not been involved in TIKTOK because of his persistent ideology, and has lost many young votes.
From a wider perspective, if Taiwanese society continues to emphasize the cognitive operations of mainland film and television songs or community platforms, and even those who use the demonization may intensify more social division and opposition in the long run.For Taiwan, this will mean an internal political environment that is increasingly complicated and differentiated.
