Source: Guangming Daily
The summer of June is full of youthful youthful atmosphere. With the end of the middle and college entrance examinations, the "summer file" tourism boom also quietly comes.Young people went to the mountains and sea to bid farewell to youth during the journey; parents brought their children, walked through the famous mountains and rivers, visited humanistic monuments, and pursued more meaningful holidays.At present, young people and parent -child families have become the largest tourist group in the tourism market. In order to meet the needs of tourists, there are preferential measures such as ticket reduction and exemption in various places, and continuously "new" unique tourism products, personalized customization, theme research, outdoor outdoor, outdoor outdoorThe highlights of new formats and new gameplay such as sports have continued, making the summer tourism market richer and exciting.
Summer market welcoming the boom and cooling and cooling becomes the biggest demand
"As soon as the college entrance examination was over, the son had an appointment with his classmates to watch the game. Next, our family was ready to go to the beach to relax."After the busy preparation time, students took relaxation, leisure, and vacation as the main considerations for choosing destinations.
Feel the breeze in the mountains and forests in the valley, go to the rural vacation in the romantic sky, and experience the life of the original ecological herdsman's life ... The hot summer, the summer avoidance becomes the biggest demand for tourists, the mountains, grasslands, seaside, and villages become become the best.The popular leisure resort, the open indoor and outdoor water parks and drifts, camping and other gameplay have allowed tourists to enjoy the cool summer between the mountains and rivers.On the Magnathea website, after June, the related search content of "domestic summer" rose as much as 150%, and the average heat of grasslands in various places rose by more than 100%.On Qunar.com's travel platform, starting at 18 o'clock on June 10, the search volume of "graduation travel" and "graduation and group tour" suddenly increased, and jumped in the top five searching popular words; Xiamen, Qingdao, Haikou, Sanya, and SanyaSea cities such as Weihai, Dalian, Qinhuangdao have been welcomed and become the best choice for graduation.
At the beginning of the holidays, a large number of parent -child tourists around the urban villages ushered in, and they experienced the fun of the countryside through agricultural experience, non -heritage experience, and exploration of nature."Our hostel reservation has been growing rapidly from last month. At present, the number of reservations in the Dragon Boat Festival in the summer vacation has reached 80%." Qu Ying, a staff member of a homestay in the suburbs of Shanghai, said, "Most of the reservations are a family.Here is a look at the rural pastoral scenery and relax. We have also launched a family package that is more suitable for a family of three. "
Tuniu Tourism Network booking data shows that this summer's parent-child tour and graduation tour will usher in the first wave of travel on June 11-17 after the college entrance examination, and officially entered the peak of travel during the Dragon Boat Festival.Among them, preschool children (6 years old and below) parent-child families, college entrance examination candidates and college students aged 18-22 account for a higher proportion.After entering July, as the summer vacation officially arrived, the number of travels accounted for 52%.
"The Dragon Boat Festival has continued the popularity of the tourism market since this year. The travel needs of the group of elementary and junior high school graduates have been greatly released. Students come to the tide. In terms of safety considerations, parents are more willing to accompany the travel.Travel agencies or online tourism platforms predict the mature lines or free travel or free travel. "Cai Miao, head of Tuniu East China Product, told reporters.
In order to welcome students tourists, many scenic spots across the country have launched the discounts on ticket reduction and exemption of tickets for middle and college entrance examination candidates, such as Xi'an City Wall Scenic Area, Shanghai Gulf National Forest Park, Shenyang Palace Museum Scenic Area, etc.Wen Zhe of Qufu Normal University Affiliated Middle School has developed his own travel plan after learning about these discounts: "I am a mountaineering enthusiast, there are many destinations for this trip, from the Nishan Scenic Spot of Qufu in my hometown, to Wuyue Scenic Area, Henan, HenanLaojun Mountain Scenic Area, this holiday will go to a lot of places that I wanted to go. "
Personal gameplay is popular with young customers to shape a new weather
"Reading a lot of books, you must also do 10,000 miles. Measted the steps to measure the romantic memories of youth." Chen Yiru, a senior student at Shandong Normal University, chose the first stop of his graduation trip on Changbai Mountain."The long -white mountains in the summer are cool, with blue lakes, green forests, clear sky, and gorgeous sea of flowers, which are a good place for summer and leisure."
For many students, graduation travel is a commemorative and ritual and a record of youth.College graduates often love independent design strokes.Go to the popular Internet celebrity tourist city to check in the way many graduates see the world -in the Local Ballad Plaza in the ancient city of Lijiang, folk bands and singers opened at night, attracting many young people who love music;", Just to taste the long -term barbecue; visit Chengdu to visit the panda roof" flowers ", go to the" punch card "Hongya Cave and Liziba" through the building "light rail in Chongqing, and a graduation brigade on the Changsha Internet celebrity bus onceShooting, wearing Hanfu to visit Xi'an Datang, no night city ... Theme parks, specialty food, historical humanities, music art, outdoor sports, have become the reason for young people to choose their destinations.
The graduation tour customized in the small group has also attracted much attention.Recently, several students from Shenzhen came to Yanzhou Island, Huizhou, Guangdong. Through customized travel projects, activities such as fishing, snorkeling, coastal hiking, beach games, and bonfire evenings pay more attention to outdoor experience, and also closer the distance between friends."We also customized the cakes and luggage brands of graduation themes, leaving a good commemoration for youth." Graduate Wang Jingjing said.
In order to meet the needs of young people's pursuit of personalization, strong social, deep cultural experience, Ctrip Travel has recently launched a "companion tour" product.The tour guide hides the "dry goods" and organizes ice -breaking and sharing through the organizational team, allowing young people to gain friends during the trip.For example, the Tianshan Ring Line of Xinjiang this summer integrates the Sailimu Lake Music Festival, setting up the light hike experience of the Nalati mysterious grassland, the river valley grassland squeezing milk, hand -crafted, and the hospitality of Turpan's villagers.Experience with the villagers to learn to dance new Xinjiang dance.
At the same time, there are more and more young people who have chosen self -driving graduates.In the summer of this year, the number of car rental users aged 18-24 on the Ctrip platform increased by 52%year-on-year.Panda City Chengdu, coastal city Sanya, Haikou, Xinjiang, which has the independent highway, and Dali and Kunming, who can "chase the wind", have become the "destinations" for young people to graduate.
The individual travel needs of young people are being released, and the launch of various summer tourism products has provided a diversified choice for the student group."The young customer base pays more attention to whether the tourist destination has an emotional connection. Some travel destinations have attracted a large number of young people through price advantages and warm care. Modern art and tourism integration projects, local folk customs represented by various music festivals, local folk customs, and local folk customsHe and non -heritage projects have also attracted a large number of young tourists. "Dai Bin, Dean of the China Tourism Research Institute, said," Young customers can promote the introduction of new resources and develop new projects in the tourism market, and then shape new tourism. "
Research tour to gain knowledge and experience in walking
"The first stop of our trip to Nanjing is the Nanjing Museum. Among them, the Republic of China Museum is the most lingering and lingering, climbing to the building overlooks, the old buildings are antique and quite artistic."
As soon as the summer vacation, study tourism attracted a lot of attention from students and parents.The ancient capitals and culture of Nanjing, Beijing, Xi'an, etc. have ushered in a large number of research tourism groups. In addition to cultural and cultural tourism, more close to nature, scientific exploration, and rural tourism projects are also deeply loved.
Various types of research institutions and travel agencies have launched a variety of research theme lines, bringing children out of the classroom, moving towards nature, and gaining interesting knowledge and experience in walking.For example, New Oriental's study tourism project relies on its own professional teachers' resources, and has launched different types of research routes such as Tengger Desert hiking, Xishuangbanna outdoor exploration, crossing the Hexi Corridor, aviation technology exploration, and capital culture research."Our research projects in Xi'an include rich and interesting content such as costume scenarios performances, terracotta warriors, and non -heritage, which will stimulate children's interest and creativity, integrate the knowledge of multiple disciplines, and allow studentsreward."A tutor with a group said.
In order to further stimulate the potential of cultural tourism consumption, Sichuan recently released a number of theme travel routes such as "Summer Tour Tiaofu". Many research travel bases (camps), research travel contracting agencies have launched summer camps, parent -child travel and other summer research tourism.Products, including close nature, trace visits, red tourism and other themes.The Nongbo Rubik's Cube Research Base located in Xinjin Tianfu Agricultural Expo in Chengdu has carried out rich activities such as land cultivation, no troubles, camping paintings, and field playgrounds. Once the event was launched, it was quickly emptied.Wulingyuan, Zhangjiajie, Hunan to start the research travel season, release the "Zhangjiajie Land" research travel product line and the artistic writing product line with Zhangjiajie landscape as the element, including geological scientific research, forest scientific research, Zhangjiajie history and other modules, allowing students to inspect and experiment with experiments2. Cultivate the ability to discover and solve problems during the design process.
"Listen to the explanation as the standard" standard ", and guests participating in the cultural blog and group tours are also younger." Chen Jiu, a tour guide of the Tuniu Niu people, said that the way young people are watching the exhibition are no longer limited to taking pictures and punching or taking the horse.Watching flowers will listen to professional explanations with a mentality of knowledge, explore the cultural connotation behind the exhibition, and use the interest in obtaining knowledge, pioneering vision, inspiration of exploration, and satisfying spiritual needs.
"The research products on travel agencies and online travel platforms are mainly interested in broadening their horizons and inspiring exploration. The summer research travel products we launched this year have focused on literary and historical learning, non -heritage manual, and scientific experience."Cai Miao said.
"Many tourism companies have begun to turn to educational content segments such as parent -child interaction, popular science research, natural education, scientific and adventure, etc., and promote the development of new formats of cross -border integration of tourism and education."Liu Jun pointed out that how to dig deep into the rich practical value elements in the tourism scene and transform it into an educational content experience, and empower the high -quality development of the tourism industry, which gives new tourism more educational significance. It is the tourism industry in the new era.High -quality development generally faces key issues.
