Zhong Yuhao: In contrast to ＂Zibo Barbecue＂, Luoyang, Henan, officially analyzes ＂

Source: Surging News

Author: Zhong Yuhao

The out of circle of "'Luoyang Hanfu' and 'Zibo Barbecue' is not an accident, but the distinctive features of the new cultural and tourism industry 'disruptive creativity, immersive experience, youthful consumption, and mobile side dissemination.The characteristics of urban characteristics, find the inevitable result of the development of the cultural tourism industry in the development of the cultural tourism industry. "

Recently, the WeChat public account "Luoyang Political Research and Reform" article stated that during the period of this Peony Culture Festival, "Luoyang Hanfu" has become popular, which has strongly helped the city's cultural tourism industry recovery.During the May 1st holiday, the city received 6.3669 million tourists and total tourism revenue of 5.239 billion yuan (RMB and S $ 981 million), an increase of 98.62%and 63.1%from 2019.In order to promote the sustainable and healthy development of the "Hanfu Economy", the Municipal Party Committee's political research room conducted a survey, combined with the practice of the development of the "barbecue economy" in Zibo City, and put forward work suggestions.

The Political Research Office of the Luoyang Municipal Party Committee analyzed in the article:

Luoyang and Zibo are exactly the whole process of transformation and development of industrial transformation. Using unexpected new gameplay and new ways to bring a new experience to tourists, win the market, and achieve good benefits;

Luoyang and Zibo find the standards and connection points, promote the cross -border integration of the Hanfu experience and barbecue and other formats, form a new business and new services, and allow tourists to strengthen travel memories in the diverse experience."Zibo Barbecue" The core password of the hot circle;

Luoyang and Zibo captured the mainstream consumer groups of "Gen Z" to pursue individuality, willing to pay for interests, psychological needs and consumer needs for experience, and continuously enrich the consumer scenario, and accurately "Miss Hanfu" love beauty.Having caught the stomach of the young people and detonated the enthusiasm of consumption;

Luoyang and Zibo are in line with the laws of Internet communication, focusing on the outstanding characteristics of the "Z Generation" young groups who are keen on travel content and travel experience sharing.The main way of communication of the formula continues to ignite the explosion point, allowing the public to re -understand and define a city in interactive communication;

The government of Luoyang and Zibo insists that they have something to do. They are both human -oriented and tightened. While promoting the healthy development of the "Hanfu economy" and "barbecue economy", they keep the bottom line of management.

"Although the" Luoyang Hanfu "is popular, it is still in the period of industrial cultivation. Compared with the development needs of the new cultural tourism industry, there are still many problems and shortcomings." This article sorted out the problems:The industrial chain is still incomplete, the tourist experience needs to be optimized, the marketing methods are relatively single, the consumption and space, and the service guarantee still need to be improved.

For example, inadequate systematic and continuous planning, the richness of the topic and the continuity of the topic is insufficient, and the keen capture hotspot quickly follows up and forms less continuous explosion.Insufficient use of continuous drainage in connotative communication. Most of the related short videos and topics stay in the aspects of Hanfu's replacement and play strategies to tap the cultural connotation of urban cultural connotation, show cultural self -confidence, and touch the audience's inner depth.Stimulating less means for tourists and citizens to participate and express, and have not yet formed a good atmosphere of national marketing.

The Political Research Office of the Luoyang Municipal Party Committee stated that in response to the problems existing in the development of "Hanfu Economy", draw on the experience and practices of the development of the "barbecue economy" in Zibo City, and put forward five -point work suggestions: create a full -chain Hanfu industry, enhance tourist immersion experience, andInnovate the Internet drainage method, promote the full realization of traffic, and strengthen the guarantee of industrial development.

Surging News noticed that on the evening of June 13, the Zhengzhou Municipal Government's inspection delegation went to Luoyang to observe and inspect the integration of literary and cultural integration, night economic development, and special district construction of Luoyang City.Name.

According to the Luoyang Daily, members of the Zhengzhou Municipal Government Investigation Team said that in recent years, Luoyang seized the opportunity period of the cultural tourism industry's air outage, highlighting the "disruptive creativity, immersive experience, youthful consumption, mobile side communication", and penetrated into the excavationHistorical and cultural resources such as the Sui and Tang dynasties, ancient capitals, and peony, the supply of innovative cultural tourism products, creating new scenarios, cultivating new formats, and creating new models, continuously detonating the heat of Hanfu, leading the national tide style, and making the city more colorful.

Zhengzhou Mayor He Xiong said that he will deepen exchanges with Luoyang, learn from each other, seize the new air outlet of industrial development, and promote the sharing of cultural tourism resources in the two places and collaboration with cultural and creative industries.