Previous high-end down jacket brand that had previously fallen into a crisis in crisis of public opinion crisis in ChinaCanadian goose (Canada Goose) has recently caused competition in Beijing at 50 %, and consumers lined up at high temperatures to enter the store for up to four hours.
According to the interface news on Friday (July 28), the Beijing DT51 Canadian goose store launched the middle of the year, and a number of down jackets can reach 50 % off.Many consumers go to the store after hearing the news.
Seeing from social media such as Xiao Hongshu, consumers in the store are competing, and the long -term waiting time can reach four hours.At a 50 % off activities, many Canadian geese purchases appeared.
Some netizens introduced that she opened the door at 10 o'clock and said that she put the number 160 in the morning. She already took the number 146, and there were many people who did not get the number in the queue."According to the shopping guide, put 10 people in every 20 minutes. The reality is that I have ranked nearly four hours on No. 146." The netizen introduced that the price is really cost -effective, with a 50 % discount, and each person is limited to three pieces. HoweverWhat shopping experience.Many netizens also said that "a mess on the scene", "grabbing crazy", "queuing to the old land".
According to the Red Star News report, a citizen introduced that the price of Canadian goose down jacket he purchased is generally 10,000 yuan (RMB, the same below, about S $ 1861), but this time the queue is queuing for a half smallpox this timeI bought a down jacket about 5,700 yuan.During the event, even purchases appeared.A purchasing agent introduced that after 50 % off each piece of clothes, the price increase of 300 yuan, and the style and size of the clothes can be sent in advance.
Red Star News reported that on July 27, the staff of Beijing DT51 shopping mall said the event was true, but the event had ended on Sunday.P>
Canada goose official website shows that in the Beijing market, Canada goose has only three stores in Sanlitun, Beijing SKP men's clothing and women's clothing.Beijing SKP Canadian goosemen, which belongs to Hualian, has not performed any discounts.
Why does the luxury brand without discounts all year round, why is it as low as 50 % off?According to the Beijing Business Daily, the staff of the same brand of Sanlitun Taikuli store revealed that the stores in DT51 are not the direct -operated stores of the brand Canadian goose. They are agent stores. The discount styles are mostly seasonal styles.Compared with the agent store store, the brand types of direct stores are richer.
The Canadian Goose was established in 1957, headquartered in Toronto, Canada, and officially entered the Chinese market in 2018. It once set off a wave among Chinese consumers, known as "Hermes in the down jacket industry".The Canadian goose official website shows that it has nine stores in Canada and 18 stores in Mainland China.
However, Canadian goose has previously fallen into a crisis of negative public opinion several times.In September 2021, the market supervision and management department of Huangpu District, Shanghai, China imposed a fine of 450,000 yuan on the Canadian goose's associated company (Shanghai) Trading Company, on the grounds that the brand was suspected of misleading consumers in advertising.
At the end of the same year, some consumers exposed that Canadian geese stipulated that mainland Chinese stores must not be returned, the trademark embroidery, rough stitching, and pungent fabrics could not defend their rights.Canadian goose was interviewed by a Chinese regulatory agency.
