TIKTOK will launch new e -commerce business in the United States to sell Chinese -made products to consumers, and compete with popular shopping platforms Shein and TEMU.
The Wall Street Journal quoted people familiar with the matter and said that the video sharing platform will launch the plan in the United States in early August.TIKTOK seeks the success of the two opponents founded in China in China, who has achieved replication of Hichein and TEMU in the United States.
Similar to Amazon's "SOLD BY Amazon" program, Tiktok will store and transport products for Chinese manufacturers and merchants, including clothing, electronic products and kitchen utensils.The platform will also handle marketing, transactions, logistics and after -sales service.
This widen the e -commerce strategy of Tiktok.TIKTOK originally planned to develop a third -party seller platform in the United States, but has not progressed smoothly.In view of the future development of Tiktok facing political uncertainty, American merchants are unwilling to participate, so Tiktok has delayed the launch of this service to launch this service.TIKTOK faces increasingly stringent review in Washington, and US officials and members believe that the platform constitutes a national security risk.
It is reported that Tiktok is now creating a shopping page similar to Amazon, called "Tiktok Shop Shopping Center", which integrates different channels for users to browse and purchase products on one page.Users can view products sold through TIKTOK, and can also view products sold directly from external retailers.
TIKTOK involved in this new e -commerce model, the purpose is to expand its seller ecosystem to make more money from its high -popular video applications and diversify in addition to advertising sales.Before Tiktok adopted this move, Pinduoduo's TEMU and Fast Fashion Retailer Xiyin's arms emerged, and Tiktok's entry into the American e -commerce field may bring another test to Amazon.Heyin achieved a profit of 800 million US dollars (the same, about 1.1 billion yuan) in 2022.
People familiar with the matter said that Tiktok strives to make the total global commodity transactions this year over twisting from last year, from less than $ 5 billion to 20 billion US dollars.
