There are many online promotion methods, including social media, Dark Social, EDM, Martech and other platforms.However, with the development of the digital industry, the price, manpower and material resources of each platform have caused many marketing operators and bosses to hurt their brains.It is not easy to adjust the size of the company.
To promote it online, the most powerful platforms in social media include Facebook, Instagram, Threads, etc., but the Singaporean industry who has a greater influence in the Chinese market is more inclined to TIKTOK, and then drained customers to their information circles, such asInstant communication application Telegram, etc.But in Singapore, it is more commonly published with WhatsApp.In addition to their own contacts, more importantly, the management channel is known to the marketing operator and the owner of SMEs.The problem is that, under the tightening of the company's layoffs and budgets, many talents of digital marketing and the Ministry of Science and Technology have been fired. Advertising agents and science and technology suppliers contracts to stop. Without professional helpers, digital / small and medium -sized enterprise owners and large enterprises remain.Colleagues in the marketing department, can you quickly get started and do it yourself?
The answer is, feasible.
Singapore government provides skills training subsidies. The industry goes to class to learn digital knowledge, but also has government allowances to get two birds with one stone.This may be a method, but it is not comprehensive.Such as learning cooking, expensive, time -consuming, and dedicated to cooking class, but another effective way is to recipe. According to the mental and steps on the cooking book, it can be adjusted according to the taste.Dade of the dish, isn't it fast.
In the same way, in the digital age, effective marketing strategies have continued to evolve. On websites in related industries, some people have continuously promoted data / re -marketing, some refer to artificial intelligence, some people sell customer experience, etc.EssenceDriven by consumers' behavior changes and the emergence of new platforms, as a marketer, they will be dazzling about the blooming pattern.With digital marketing guidelines, social media platforms for TIKTOK, and WhatsApp -like instant messaging applications will greatly enhance online promotion potential.
Responsible guidelines not only provide steps that provide operating principles, general conditions, and steps suitable for different industries, but also to understand the company's business, thereby preparing suitable prescriptions.No, it is a suitable mental and industry practice.Seems: What are the strategies?When is the best time?What formats are used to use words and formats to touch the most?Which is suitable for WhatsApp Business and WhatsApp Business API?Which partners are reliable?How to measure successfully?What are the measures?The advantages and disadvantages of various platforms?Is there a golden rule?How to start with zero budget?How to continue to operate?What are the taboos?
Everything above will not be seen in free platforms and chamber of commerce in YouTube, and there will be no training centers that can be taught.What to solve?Because of human and material resources (systems), most of the large marketing companies have the ability, and the cases of large customers are continuously tested, and then try new methods, backed up with past performance, and use data to speak.This is why in technology, digital advertising, and brands, there is a constant theorem of "the Great Evergrande".
In the sorrow of the market, it is still necessary to open as usual, even more aggressive promotion and more creative creation.However, due to culture, legal systems, education, etc., there are very few advertisements in Singapore. There are very few advertisements that can be broken, and only conservative and safe creation will be conservative. Therefore, only discounts can show their fists in the Singapore market.
在近期的客人要求中，太破格的，确实难以适合本地口味；更重要的，是如何有效去学习，跟着评分方案，一步一步找出品牌定位、在新加坡如何精准锁定、引流，再Guide to buy behavior.Therefore, the kung fu is not fancy, and it is more important to be practical. You only need to understand the company’s basic cognition and industry, and if you are fingering for digital marketing, you can write a guide.The service sublimation is more important to convert to transactions.
When everything has a permanent way to win, it is a scoring scheme that derives guidelines.In short, integrating WhatsApp and Tiktok into a marketing portfolio is a strategic necessity.But in the case of talent shortage and no money, I had to do it by itself.More and more companies need such a guide to armed themselves to start the marketing journey of the digital era.
The author is a digital technology practitioner
