Source: Beijing Business Daily
Author: Tao Feng
Although Weimar Motors clarified, tens of thousands of Weimar owners may greet the worst results.
The chairman "ran away", the customer service disappeared, and the intelligence was gone.The factory stopped, the dealer withdrew the store, and the supplier interrupted the supply ... Weimar Automobile, who had been having negatively, was still falling.
I was eager to get a life -saving money by IPO, but this plan repeatedly blown it up, and Wima eventually fell into a vicious circle.When the founder of Weima returned to God, he wanted to embrace the capital market, only to find that the world had changed.
I have no money, and it may be gone in the end.
The hot hot money failed to burn a successful Weima.The rapid development of the new energy vehicle industry is typically characterized by high investment, high risk, and low returns.
And Weima is a typical typical example. Weima's financing amount is more than any of the "Wei Xiaoli".There are more money and spending money.Heavy asset models such as self -established factories and self -developed batteries have made Wima burned tens of billions of investments at stake.
What makes people think about is that Wima is a mirror.Technology research and development, product iteration, manufacturing, channel expansion, service ecology, etc. all need more capital investment.
Wima is infinitely close to success, and it is getting farther and farther from success.For the new forces of each car, "volume" can not be moved, after falling behind, and if you lose your strategy, you may become the next Weima.
Due to the low concentration and scattered market structure, China's new energy vehicle market is in a difficult situation.More than a hundred large and small have experienced a survival of the fittest, closure and bankruptcy may be the future common problem in the industry.
In addition to the company's own debt and employees, the rights of tens of thousands of owners' rights defend their rights have disappeared.The vehicle APP operation is unstable, and there is no accessory maintenance after the vehicle is stunned.
Unlike traditional car companies, the logic of new energy vehicles is that the intelligent upgrade brings a user experience.This model allows car companies to firmly control the rights of after -sales, user data, maintenance and other discourse.
Differential competition in different car companies, each other is "not allowed".Parts and core technologies have their own characteristics, and the internal upgrading and innovation are fast.No one can help anyone, the subsequent maintenance cost is high.
There are many types of traditional car companies, and they often "overalls" due to the failure of a business line.In other words, new energy vehicles are not all of traditional car enterprises, and the owners' rights protection will at least not ask for help.
Once a new energy vehicle company has a crisis, the owner's rights protection will fall into an unprecedented passive situation, just like the dilemma faced by the Weimar owner, only Wima can save them, forming an awkward closed loop.
The car quality network complained by the owner shows that a large number of complaints related to Weimar Motors are often summarized as a problem of a green icon display, which is "accessories controversy and part -free parts."
The less the amount of the amount, the less accessories suppliers, the more difficult it is to save.Once the enterprise bankruptcy, the original factory does not produce accessories, the owner's maintenance is suffering from no accessories, and the ring is intertwined into the dead end.
Wima fell, what about the owner?This is not a question that is left to Weima's own test, but a question that the entire new forces of Chinese cars must be answered.
