What I want to talk to you today is the public relations crisis of the child abuse incident that caused the nation's uproar.

According to the introduction of the Xinleyuan webpage, "Xinleyuan is affiliated to the Kosida Education Group in Singapore, it is a well -known childcare gold brand that has more than 40 years in Singapore"; the mission of Xinleyuan is "providing the best quality conservation and education services"Essence

Lianhe Morning Post received Four Sectional Female Teachers Child Abuse Video , after the necessary verification procedures, they immediately released relevant news and quickly triggered readers' heated discussion.

When the Children's Cultivation Department and the Singapore Police Force responded to the Morning Post inquiring, they stated that they were investigating.

But on the first day of the incident, Xinleyuan was silent and did not respond to the media's inquiry.

August 29th (Tuesday), a parent broke out Golden Guangfang BranchA female teacher is also suspected of treating a girl rudely.Police subsequently confirmed that the first female teacher involved in the case had been arrested and will be charged with court, and the second female teacher was arrested to assist in the investigation.

At 11:35 late Tuesday night, Xinle Park issued a statement through the public relations company, indicating that when Xin Park received a request for the survey on August 17, the existence of these videos was known.The dean of Woodlands Branch and the teachers involved have apologized to the parents of the affected students, and the parents accepted it.

The statement also quoted the positive evaluation of the female teachers involved in the incident in the annual survey, such as "very patient", "love", "cheerful", "caring for school children", and "the progress of school children often reported".

The statement also said that the video was shot between June 27 and 30. At that time, the teacher B of the trial period was also present.Target = _blank> But she denied shooting the video , and said that the video was made by her friends to see her.

The statement finally wrote: "We also want to remind the public that the behavior of a teacher does not reflect the attitude or behavior of hundreds of other teachers in kindergartens. Our teachers are worthy of respect and appreciation because they are every day for us.Children do excellent work, hoping that they will not be the goal of slander or negative comments. "

In the 39th statement written in Xinleyuan for nearly two days, the female teacher involved in the video exposure of the female teacher involved in the video was rough and charged with the court.It is incredible to dilute her unreasonable behavior.

The main axis of the

Tongtai article is the public opinion criticism caused by the rapid calming incident. It does not make people feel the temperature of temperature, and the sincerity of Xinpayuan immediately adopts the sincerity of improving operation supervision.

The so -called "explanation is covered". Xinleyuan explained that Teacher B denied the video of her. As a result, Teacher B was immediately interviewed by the media on the 30th.Only on August 28 shared it to the mother group.

The reason for the Xinle Park is that on the grounds of protecting school children, it was announced that it was announced that employees were banned from using personal communication equipment during teaching time.

Xinleyuan said that parents had accepted an apology. As a result, at least 13 parents involved in the incident came to the door to ask for the next day. They stated that they did not accept any apology.Three demands.

In dealing with this incident, Xinleyuan received a notice from the Youbin Department on August 17th. The incident was exposed on the 28th. It can be properly handled for 12 days., Apologize to all the parents who involved in the incident face -to -face, assume the responsibility for the responsibility, and the damage after the incident was exposed to the minimum.

But after the incident was exposed, I did not see the management of Xinle Park to admit my mistakes. It also "reminded" the public to "remind" the public through the emotional commanding height of the moral heights not to slander and attack other teachers.

"Quick response", "sincere communication", "responsibility" and asking "authoritative evidence" companies to improve the incident thoroughly, is the right way to respond to the public relations crisis.