Early Andnbsp; Andnbsp; New Tune of the Sea
The Chinese online shopping platform Pinduoduo, known as Andrdquo; "300 million people are using Andrdquo;It is caught in an Andrdquo;.
Pinduoduo is the new popular shopping software in China. It focuses on social groups, and encourages users to fight for their spontaneous and friends and family members to buy products at a more favorable price.
On the occasion of Taobao and JD.com, Pinduoduo killed a new road in the Chinese e -commerce market.Within three years, this e -commerce company has accumulated more than 300 million active buyers, setting a record record from the shortest time to listing.The post -80s entrepreneur Huang Yan, who founded Pinduoduo, became famous, ranking among the top 100 in the global rich list.
However, this inspirational Chinese story and mythology have been unable to tell recently.
The first is the full kick -up of merchants' rights protection.On July 26, Skyworth TV officially issued a solemn statement that Pinduoduo stopped selling fakes.On July 29, Zheng Yuanjie, a well -known children's story writer, reported on Weibo, saying that Pinduoduo was suspected of selling pirated pirates his Pipiru series of books.
The flooding cottage products, which are flooded in Pinduoduo, have also been exposed on a large scale by the media.The well -known brand Andrdquo; turned to Andrdquo; Andrdquo; Andrdquo; and "Blue Moon Shell andrdquo; and" Samsungrdquo; Andrdquo; Andrdquo; and "Samsungrdquo; , All kinds of wiping ballsAndrdquo; it's all ridiculous, and you have to admire the wisdom of the cottage group.
On the occasion of Pinduoduo's fakes, an article entitled "The listing of" Fun Xi Xi let the history back 20 years backward "was quickly spread online, and a regrettable reality: China lasted dozens of dozens of dozens of dozens of dozensIn the end, all the fakes have not changed in the end.
Facing the pressure of public opinion, Pinduoduo issued a statement yesterday that accepting goodwill and promising to rectify, but implying that there is a deliberate spread and malicious attacks on the business competition behind this round of public opinion.Huang Yan also sent a letter to all employees yesterday, saying that Andrdquo;
So, what is the real Pinduoduo?Before the listing of Pinduoduo, there were analysis pointed out that Pinduoduo is a platform for Andrdquo; this group to live in three, fourth, fifth and fifth -tier cities, even towns and rural areas in China.Relatively low -end. To put it simpler, it is the vast number of civilian consumers other than the high education, high income, and high consumer groups in first -tier and second -tier cities.
In fact, Pinduoduo, Kuaishou, Fun Toutiao and other platforms have made breakthroughs in the past two years, and there is a common business model behind it: based on grassroots.Behind the success of this business model, it is a bottom -level rise and civilian carnival in the information age of the information age and towns and rural markets.
Imagine that you can buy a genuine vivo X20 phone with less than 2,000 yuan a month. It is a bit difficult to buy a genuine vivo X20 phone. Pinduoduo printed on the "vivk x20andrdquo; trademark cottage machine price is only one -fifth of the genuine.It may not be so smooth to get up, but the function is complete. You can still brush the gossip news on the fun headline, and you can also shoot short videos. Go to the fast hand to show your gap and swallowing glass and "unique andrdquo;, here is the suspected piracy problem?Town youth spend so much with his own hard -earned money?
Of course, with the increase of wealth, Andrdquo; will also experience the improvement of consumption power and consumption awareness, and the actual demand for cottage products in Chinese society may become smaller and smaller.Civilians who enjoy the achievements of modern society and buy a smartphone that can afford itself. Even if its cottage is so ridiculous, isn't it an upgrade of life and consumption? This desire for a better life, with first -tier and second -tier citiesWhat is the same for the middle class to be keen on Haitao and buying and buying abroad?
In April of this year, Huang Yan refuted in an interview with the media that only those in Beijing's Fifth Ring Road would say that this group is Andrdquo;Regarding the controversy of Pinduoduo, in addition to criticizing it for public sale and reflecting on the weak voice of China's intellectual property protection, there are also voices criticizing the previous view that suffers from Andrdquo in the previous view.Objective needs of the people.
It is true that from the perspective of morality and justice, the behavior of stealing intellectual property rights should not be supported. Some groups' desire for consumption upgrades cannot be an excuse for merchants to produce and sell cottage products.However, it cannot be denied that the root cause of this torn around Pinduoduo is the root cause of the income difference between Chinese society and the huge imbalance of regional development.
Such differences and imbalances have always existed, except that there is a debate about Pinduoduo, which makes this society awaken again. The group that originally lived outside the Fifth Ring Road was so wide, and the gap between China inside and outside the five rings was so large.The people used their controversial and unwanted consumption behavior, on the one hand, the myth of Pinduoduo, on the other hand, reminding everyone that the existence of this huge group.After China's development is more balanced and the middle class is more popular, the piracy of social consumer goods will gradually fade away in society.
