China -China -Character Card Company Card Tour has submitted a prospectus to the Hong Kong Stock Exchange and intends to be listed on the motherboard.
According to the surging news report, the card tour officially handed the table to the Hong Kong Stock Exchange on January 26 this year to seek listing in Hong Kong.The prospectus shows that in 2022, the card tour sold a total of 2.329 billion boxes of collecting cards, and the business alone achieved revenue of 3.930 billion yuan (RMB, the same below, S $ 742 million).
Card Tour was established in 2011. It is a company that mainly relies on IP authorization to produce and sell business, and take minors as the main consumer group.Its products are mainly divided into two types of toys and stationery. Among them, the replacement card is the main source of revenue of the card tour.The prospectus shows that the proportion of contributions to the replacement card revenue has always remained above 85%.
At present, Card Tour has 44 IPs, including Ultraman, Ye Luoli, Kayou Three Kingdoms, Douro Mainland Animation, Egg Ninja, Naruto, Detective Conan and Harry PotterIP, mostly authorized IP.
However, although the revenue of Card Tour in 2022 reached 4.131 billion yuan, it was affected by the decline in the sales of the replacement card in the first nine months of 2023. The card tour revenue reached 1.952 billion yuan,The year -on -year decline is about 46.6%.
Reporting pointed out that because the gameplay of the replacement card contains the elements of blind boxes, its consumer group in China is mainly minors, and it has allowed the card tour to embark on the cusp.In recent years, Chinese officials have strictly supervised blind box products sold for minors.
In addition to October 2022, the Japanese Pokémon set -changing card game was officially released in mainland China.The gradual opening of a replacement card market may also challenge the "independence" situation in China.
