Qian Douyin live broadcast "One Brother" Luo Yonghao Luo Yonghao on Monday (24th) to conduct a live show on Taobao on Taobao, which coincides with the most important Double Eleven Shopping Festival in the e -commerce industry.The official data of making a friend shows that Luo Yonghao's popularity of Taobao's premiere is only Li Jiaqi.
According to the interface news report, on the night of the first broadcast of Luo Yonghao's Taobao, the number of viewers in the live broadcast room was 26 million, second only to Li Jiaqi, and its fans increased 1.1 million.In contrast, Luo Yonghao's cumulative viewers in Douyin's premiere exceeded 48 million.
On the night of the live broadcast, Luo Yonghao and Zhu Xiaomu started preheating before eight o'clock.At 19:37, there were already 68.7 million people watched the live room, reaching 8 million people at 19:50, and the number of viewers exceeded 10 million in about 10 minutes after the official launch.Although Taobao adjusted the maximum number of personnel display restrictions, Luo Yonghao once pointed out that he ranked second during the oral broadcast, and occasionally fell from second to fourth.
As a "veteran" in the field of live broadcast, Luo Yonghao's performance on Taobao did not have much new ideas.The only difference may be that the team cooperates with Taobao for the first time, especially in the high -promoting festivals such as Double Eleven, which is not yet skilled in many details, resulting in small mistakes in this live broadcast process.
Because there are a lot of SKUs hung throughout the game, in order to ensure efficiency and the visibility of the audience, Luo Yonghao and Zhu Xiaomu give the oral time for each product about one and a half.Such a high -frequency product introduction makes the large -screen PPT switching often cannot keep up with the rhythm. The two anchors must stop communicating with colleagues briefly.
However, these episodes did not affect the popularity of the live broadcast room.
I have introduced a friend that the positioning room of the "Luo Yonghao" Taobao live room will be the full -category live broadcast room. In the future, it will vigorously attract investment and expand the resources of all categories.In addition to the three live broadcasts during the Double Eleven period, Luo Yonghao will also perform daily live broadcast on Taobao in the future, but the current and time allocation of Douyin and Taobao will not form a more detailed plan for the time being.
