Source: Bloomberg

Gold prices have continued for several months and the continuous rise of new highs has made Chinese consumers discouraged, adding a few autumn colds for the world's largest nation's original one -year jewelry sales season.

After the Fed Chairman Powell cut interest rates at 50 basis points and hinted that the loose cycle was opened, the spot gold price broke the $ 2,600 per ounce this week.As of this year, the price of gold has risen more than 25%.

Large investors have not given up gold, and many people think there is room for further purchase.However, when China's economic downturn and confidence have dragged down consumer brands and retail sales, domestic gold consumption was not spared.Zhou Dafu Jewelery's stock price fell to a four -year low last week.

Shenzhen Water Babel -The large -scale malls of the most golden jewelry dealers in China -the stores of the most golden jewelry dealers are not optimistic about the long -term wedding season of the Mid -Autumn Festival and the 11th National Day.This period of time is usually considered as consumer.

The man named Wang, a booth with a booth at Shuibei International Jewelery Trading Center, said that business is still so bleak, and it is a problem with whether the store can go on.He refused to disclose his full name.

Some shopkeepers said that sales at the end of August and early September fell at least 50% year -on -year -Wushuang guests were full in the same period last year, and customers rushed into the hottest counter.

China's gold premium -indicators to measure domestic demand -it has been negative for most of the past two months.According to data released on Friday, China's gold imports in August fell to the lowest level since 2021.

The wholesale demand is also weak: According to the World Gold Association, the volume of the Shanghai Gold Exchange's library in August decreased by 37%year -on -year.Because jewelry dealers prepare stocks before the Golden Show and Eleven Holidays, the number of outlets in August and September is usually higher.