Source: Bloomberg
In the past, tourists in Mainland China went to Hong Kong to travel. They often took Hermes bags in the mall and took photos to social media.These days, McDonald's takeaway bags, standing in the quiet McDonald's Road in the middle of Hong Kong, has become the hottest way to punch card.
After the epidemic, Hong Kong ushered in different mainland Chinese tourists.They did not go to a luxury shop to scan goods, but did something lower -key.Many people refer to Xiaohongshu's Internet celebrity route to take selfies on the weird streets or dense residential areas, and some people go to the classic Hong Kong films outside the police station to take pictures.
The changes in travel habits of younger generations of social media users are during the period of China's weak economy.In addition, the unemployment rate is high, especially young people are adjusting the consumption model.The increase in expenditures and tourists during the China Gold Week is lower than official expectations.
Mike Guo, a tourist who played from Beijing to Hong Kong, said, "I came to Hong Kong for most of the time to follow the footsteps of Xiaohongshu Internet."He took a photo next to a road sign near Genni.It is close to the seaside, and there are fashion coffee shops, which attracts many mainland Chinese tourists.
This phenomenon makes Hong Kong, who wants mainland tourists to boost the sluggish economy.According to the Hong Kong government, before the outbreak of the epidemic, the tourism industry contributed about 3.6%of Hong Kong GDP and resolved the employment of about 23,2700 people.
Oliver Tong, director of the Hong Kong retail market, said that during the Golden Week, although the traffic of the store increased by 20%to 30%, Hong Kong's retail sales are similar to conventional weekends, saying that this pessimistic mood will even be even possible.Continue until the next Spring Festival holiday.
According to the data of the Hong Kong Government Statistics Office, the sales of luxury goods including jewelry and watches in August were HK $ 5.2 billion, a 31%decrease from the same period in 2018.
