Source: Southern Daily
Author: Wei Chen
There is another strange hot -selling product- "Einstein's brain".Search "Einstein's Brain" on a shopping website, showing that there are 321 related products, the price ranges from 0.01 yuan (RMB, the same below, about S $ 0.0019) to 1 yuan.A few days ago, the most sold stores have sold 30,000 orders, and the product is priced at 0.5 yuan.
"Einstein's brain" is a kind of spiritual consumption.The official hot search of the shopping website explains this product: Are you still anxious about the exam?May wish to place a "Einstein's brain", which gives spiritual sustenance, IQ +1.According to the product details page, this product is a virtual product. There is no need for logistics to ship. After the photography, it is automatically shipped. Please confirm the receipt directly.As for how to take effect, it is "directly injecting the spirit after ordering" "Generally, you can start your brain with a sense of sleep." Even if you have your brain, you do not hinder the replenishment, which can be said to be expected by many people.
Who has no "spending money to buy happiness"?The value of goods is not just reflected in use.Some buyers replied, "After buying, I know that I do n’t pick up the ground on the ground, and I know running at home when it rains.”"It can be seen that many people do not really expect this thing to help them pass the exam and get a certificate.Someone is happy, and someone comes to make fun, that's all."Einstein's brain" is more like a social connection. Passing people think that the topic of "making up the brain" is interesting, and enter a virtual social square. You start talking in a word and even a serious nonsense.Essence"Happy, it's over!"
In my opinion, this behavior is similar to the game.To be precise, it is a role -playing game -everyone conducts action under some settings to obtain a peculiar experience that is different from daily life, form a tacit understanding with other game players, and cooperate with each other.hapiness.In 2021, after the Yunnan Asian elephant in the northward movement, 1 yuan on the online shopping platform sold "wild elephants" on the online shopping platform, which caused heated discussion in a ridiculous form of drama.The virtual "wild elephant" not only "placing an order will go by itself", but also "look at map navigation".The merchant also labeled "pure entertainment". Buyers will also cooperate with "performances", and they will show up the buyer show that "the elephant has arrived and is now skipping rope."Some time ago, the script killing became a cultural phenomenon, and it was inseparable from the unique social space they built, which fits the self -expression needs and entertainment needs of young people.If you can be satisfied from similar games, the adult version of "Home" is not possible.
It's just that such satisfaction and happiness are difficult to sustain.After a general understanding of "Einstein's Brain" and "Wild Elephant", the player's freshness will gradually fade away and return to reality from the game.As you have known the "plot", it is difficult to get the wonderful feelings when you get the first experience. The threshold of happiness will also be improved, and the role of similar virtual products will be diluted.Pay attention to distinguishing instantaneous happiness and long -term happiness, and balance the relationship between the two.
