Source: Economic Daily
Author: Guo Jingyuan
The rubber that distributes chocolate fragrance, a car that can run a car shape pencil box, a rotating pen hat, and a cartoon doll appear ... It is another year of school. Various stationery ushered in the peak sales season.Even if the price of "new strange" stationery can capture a large number of student fans.Strengthening novel design and functions is the general trend of commodity consumption file upgrades.However, the "stationery assassins" not only disrupt the market order, disregard the essence of the safety and practicality of student supplies, but also easily affect children's values and consumption concepts, and even distract children's attention and learning.
The Chinese stationery industry is a typical "small product, large market". The market size has long stood by hundreds of billions of steps, and the demand is relatively stable and the product update is relatively fast.Although the number of enterprises in the industry is large, the scale is generally small. How to stand out in fierce market competition is the issue of priority thinking of practitioners.Therefore, some stationery companies choose swords to go, and try their best to make ordinary stationery equipped with novelty functions, blur the boundaries of stationery and toys, so as to firmly attract children's attention, and the price can also be a step.In the face of minors who are not yet mature, buying stationery can easily follow the crowd and compare with each other.Many times, the reasons that like a stationery often change from "I need" to "others, I have to have it."
From the actual situation, the news that the stationery stores and e -commerce platforms sell dangerous stationery and "poisonous stationery" on the school gate are common.Some "net celebrities" rubber, stationery boxes, laptops and other learning supplies look bright and beautiful, but it is easy to distract children, and at the same time, there are hidden hidden dangers of safety risks.A variety of harmful substances attached to the surface of some stationery may cause harm to children's health.Not long ago, the "Internet celebrity" stationery magnetic pen, which is popular on short video platforms and can assemble various interesting styles, was tested by the relevant departments after being tested by the relevant departments that the magnetic beads among them are used as small parts and the magnetic flux index exceeds the standard. Once children are not carefulSwallowing may cause damage such as intestinal obstruction or perforation.
No matter how far goes, don't forget where to start, and the stationery market is also the same.The "novelty" stationery is questioned because of excessive highlighting the function of "playing", and the attributes of "use" are weakened.In the end, stationery is a tool for assisting learning. Practical, environmental protection, and security are the most important.The merchants blindly pursue creativity and ignore the essential functions of the stationery, not only the inverted inscription, but also great hidden dangers.For stationery manufacturers, while actively responding to new changes in consumption and new needs, it should still not lose the quality of the product.Only in this way can we truly bring innovation value and make good products lasting.
In addition to reminding parents to strictly control their children's purchase of stationery, the relevant functional departments must also actively act, increase their efforts to investigate the hidden quality and safety hazards of the "novel" stationery, and discover and dispose of the risks of the signs in a timely manner.It is necessary to lock the time nodes of the opening season, holidays, etc., strengthen the "net red" stationery quality and safety governance, and strengthen the quality supervision of online products.At the same time, continue to improve the relevant standard system, carry out the quality and quality of the standard standards, urge relevant enterprises and platforms to compact the main responsibilities, do everything possible to clear the market for students' supplies, and build a solid line of defense for the healthy growth of children with actual actions.Essence
It is said that children's money is easy to make, but the more you make money for children, the more cautious.The purchase of stationery is related to the physical and mental growth of young people.The government and relevant departments should strengthen the market order of the stationery market and maintain fair competition; enterprises should sink their hearts to polish product design and expand practical functions on the basis of adhering to the quality; parents and schools also need to patiently guide their children to take a correct view of viewing correctlyStationery.Only by allowing stationery to return to practical itself and allowing children to return to classrooms and books, can we effectively promote the sustainable and healthy development of the stationery market.
