Source: Nikkei Chinese website
Author: accompany Zhengchun, Maeda Yuota, Shuikou second season
The smartphone app operated by Chinese companies is expanding to the world.After statistics on the top 5 APPs of the 95 countries and regions, it was found that the proportion of Chinese APPs such as the video release software "Tiktok" (Douyin International Edition) exceeded 30 % of the overall.Compared with 3 years ago, the proportion is at the same level as the American APP.In the case of strengthening control on the grounds of security guarantee, the popularity of the Chinese app is still decreasing.
According to the data from the US survey company Sensor Tower, the Japanese Economic News analyzed the new download capacity of the APP release service of Google and Apple in the United States from January to March 2023.Among the total 475 APPs in Japan, China, and the United States, including 95 countries and regions, 156 (equivalent to 33 %) are Chinese APPs.The proportion increased by about eight percentage points from January to March 2020.
According to the APP, the highest download is Tiktok, which has the most attractive number of bytes, and enters the top five in 82 countries and regions (equivalent to 86 % of the overall 86 %).The company's video editing app "CAPCUT" has also increased very obvious, entering the top five in 48 countries (51 % of the total).
The clothing online shopping app "Shein" is a service that can import clothing and grocery from low prices in China, especially being welcomed by young people.Centered on European and South American countries such as Spain and Brazil, entering the top five in 10 countries.
According to the country and region, in the United States, there are four Chinese APPs occupying the top five of the top five, namely the top three and fifth.In 90 % of the countries and regions, there are the top five Chinese APPs, and there are only 10 countries including Japan and India without the top five Chinese APPs.
About the China APP, Okuno Shouyan of the NTT Data Business Institute said, "In the Chinese market, new technologies and measures need to be on the viewpoint of user starting.It is believed that TIKTOK uses algorithms that recommend videos based on users, and SHEIN can use China's supply chain to stabilize supply products to receive support from young people.
In the past, the top five in the United States APP accounted for more than 30 % of the overall, which was basically comparable to China.Although the photos of the APP "Instagram" alone accounted for 25 %, the total proportion of American companies decreased more than 50 % from January to March 2020.It is currently in a pattern of competing in China and the United States.
Because the Chinese government has the right to request domestic domestic enterprises to propose personal data, it has caused a lot of concerns.
In response to the Chinese APP, countries in the areas of risks to avoid security protection have been strengthened.Europe and the United States have banned the use of public terminals of government staff. In April of the Montana State Parliament of the United States, the US Montana State Parliament passed a bill that banned Tiktok's operational company activities.In April, the consulting agency of the US Parliament also announced a report entitled "Risks with data infringement and intellectual property infringement".
Even under the unfavorable factors, the new Chinese APP has continued to come out and is welcomed.From January to March 2023, the number of online shopping APP "TEMU" in the United States and Canada was launched by China PDD Holdings in the fall of 2022.The byte beating photos released after the fall of 2021 sharing the app "Lemon8" is also welcomed in Japan and the United States.
