Wang Bao
The deterioration of cross -strait relations, and the mainland businessmen have fallen into a political entanglement that is difficult to get rid of. And "You do not provoke politics, politics will provoke you Andrdquo;, you must be able to master the political eyebrows of the two sides of the strait to avoid evil. The recently occurred" 85 85Although the independence incident and the independence incident Andrdquo; although the enterprise is innocent, it is obviously negligible and rough in response to emergencies, which will cause losses of goodwill and market value.This incident shows that Andrdquo, "cross -strait political economics andrdquo; has become a manifestation, Taiwanese businessmen must study in depth, master cross -strait political risks in the career operation, and do a good job of political risk management. Once the crisis occurs, the crisis processing process can be quickly launched.In order to minimize the possible damage; even the crisis is a turnaround to create added value.
85 degrees C's independence incident refers to Taiwan President Tsai Ing -wen visited the 85 -degree C coffee chain store store in Los Angeles's trip to Los Angeles. It was warmly welcomed.In the process, someone took out the pillow to sign the signature of Cai Yingwen, and the expression was very happy.However, the picture was spread to the Internet immediately. Mainland netizens were extremely disgusted and spread madly, and the caliber consistently refers to the "Gift Pack Andrdquo;No.
In full swing, several Internet delivery service platforms in the mainland quickly removed 85 degrees C products, and some local governments did food safety inspection of the enterprise store.In this way, the 85 -degree C continental department suddenly fell into the crisis of market share, and the stock price fell sharply, causing a market value loss.Although the storm has gradually slowed down, under the major situation of the official relationship between the two sides of the strait, similar cases will continue to occur, and Taiwanese businessmen should know how to be vigilant.
85 degrees C's risk management and crisis processing does not have any extension. For example, the political sensitivity of Cai Yingwen's visit to Cai Yingwen has not been properly predicted.Andrdquo; Actually this time Tsai Ing -wen took the initiative to express his willingness to visit, not 85 degrees C invites. President visits, enterprises will naturally respect and receive, it is the common sense of people; but this time, 85 degrees C simply handed it over to the United StatesThe branch handled it and was positioned as a private visit. It refused to interview all the media, thinking that he would Andrdquo;As everyone knows, Cai Yingwen's foreign visit is always staring at the media at any time. How can this time a coffee shop where people come and go again, how can it be silent?The network spreads pervassed. After Cai Yingwen came to the door, the news and screens quickly spread throughout at home and abroad.
Afterwards, if 85 degrees C greeted the Lu side in advance, he was angry and talked about the original committee. The mainland netizens would make a while, and the mainland official should come forward at 85 degrees C.The so -called greeting and ventilation is not to report to the mainland Taiwan office and other government government. It can be handled with skills.The media learned about dynamics and understanding the truth.
Secondly, 85 degrees C issued a statement when facing the accusations of mainland netizens. It is divided into two versions: mainland and Taiwan, which is not proper.Among them, the mainland version emphasizes the support of the 1992 consensus and upholds a belief in a cross -strait family. The Taiwanese version shows the peaceful development of cross -strait.As a result, this difference caused mainland netizens to question the true mentality of the company. There were also many green netizens in Taiwan who saw the mainland version and were unhappy.
85 degrees C is not talking about the 1992 consensus in Taiwan and a family on both sides of the strait. The original intention is to avoid offending the way, and it is indeed suffering.In fact, the company can find masters who are familiar with the political reality of cross -strait, and write the Taiwanese version of the content closer to the mainland version to reduce controversy. For example, according to Cai Yingwen's previous statements, emphasize that "supports the Constitution of the Republic of China andrdquo; and and" "Observing the regulations on the cross -strait people's relations Andrdquo;, in this way, there is Andrdquo; meaning of "One Middle School Andrdquo; meaning not to deviate from the 1992 consensus.
In addition, Wu Zhengxue, chairman of 85 degrees C, came forward to explain that the time was too late, which was also a mistake in crisis treatment.At the beginning of the incident, he was invisible for many days, and after the situation was out of control, he came out to explain the ins and outs of the dragon. Finally, people understand that it was very simple.It shows that the mainland's resistance to resistance should quickly calm down. Unfortunately, because he came forward too late, the situation continued to expand for many days, which also caused the company to suffer more business losses in the mainland. This experience is worthy of the reference of other Taiwanese businessmen.
85 degrees C's encounter this time was caused by the harsh cross -strait relations. The Cai government did not agree with the 1992 consensus and worked hard to get the pro -beauty.Enter the vortex of the fight.In the bad situation, Taiwanese businessmen need to read cross -strait policy documents and master political proportion; they should also introduce professional talents and do a good job in the deduction and related filing of crisis.It seems that political consultation, political risk management and crisis treatment will become across the Taiwan Strait.
