Early and nbsp; and nbsp; Hong Kong and Macao Sudden Search
As a well -known mobile phone manufacturer in China， Xiaomi has attracted great attention from the market since it went to Hong Kong to go public before the beginning of the month.Unexpectedly， its listing public relations arrangements have made mistakes， which has become a joke after a recent tea in Hong Kong‘s public relations community.
On the day of the listing， Xiaomi employees present were sent to send a copy of “ employee guidance of the listing ceremony “ and instruct employees how to answer when they encounter reporters in the field.
Originally， the unified caliber was a common practice of enterprises， and Xiaomi had this arrangement.Unfortunately， the public relations personnel also sent this “ confession paper “ as a result， it was photographed and spread widely on the Internet， resulting in a public relations “ disaster “
In the circle of friends of my reporter， it was basically a sarcasm that was basically on the side. I questioned that Xiaomi hired a public relations company that had never been listed as a listing was “As for the arrangement of the media during the listing process of Xiaomi Public Relations， not many people mentioned it， but I think some of the details have more discussion significance and necessary.
Generally speaking， the first day of the company‘s listing in Hong Kong will hold a bell knocking ceremony at 9 and a half in the morning.The reporter can arrive at the scene at about 9 o‘clock.However， Xiaomi PR asked reporters to sign in two hours in advance， claiming that the Hong Kong Stock Exchange would be on time “ lock door “ and not allowed reporters to enter.
This approach is tantamount to the interview regulations of senior mainland government officials attending the event.Afterwards， the Hong Kong Stock Exchange denied such excessive arrangements to reporters.
Well， most of the Hong Kong media were obedient， obediently registered at 7:30 in the morning， but after waiting for two hours of the ceremony， Xiaomi President Lei Jun did not accept the interview of reporters.For an exclusive interview， let the reporters present become the props of the props， which makes everyone dissatisfied.
In the past few days， a group of experts couldn‘t help shaking his head and said that Xiaomi‘s listing in Hong Kong was like a joke， and his big name was seriously not in line with Hong Kong culture.
Indeed， the media industry has always been regarded as the fourth power to supervise the government in Hong Kong.For listed companies involving public interests， Hong Kong Ji has always maintained a certain degree of equal distance from it to play a role in supervision.Enterprises and public relations also maintain a awe of reporters at all times， communicate closely with the media， and strive for support.
In contrast， the mainland government and the media are basically unequal relationships with superiors.State -owned enterprises and large private enterprises to buy reporters are quite universal hidden rules.After the reporters receive interests， they often choose not to expose the dark side of the enterprise.
Two different media ecology highlights the different values of the news of Hong Kong and mainland society.After the return of 1997， many mainland companies went to Hong Kong to develop and used Hong Kong as a springboard for overseas.They generally accept the Hong Kong system and be humbly under the supervision of the media.
With the rise of China， in recent years， some wealthy mainland companies have become increasingly unpopular. They intentionally or unintentionally extend their control to Hong Kong media， intending to pressure Hong Kong reporters “ self -discipline “Xiaomi‘s public relations proud to treat Hong Kong media is obviously not an isolated incident.
For example， the Hong Kong Entrepreneurship and Private Equity Investment Association held a China Private Equity Investment Summit in Hong Kong on June 5.Before the meeting， I received an interview email from the Public Relations of the Association， which indicated that when the media colleagues quoted guests‘ remarks， they needed to mention the 2018 China Private Equity Investment Summit of Hong Kong Entrepreneurship and Private Equity Investment Association.I checked it， the composition of the association members has a strong mainland background.
Yabuli Youth Forum， also a mainland background， held the fourth annual meeting in Hong Kong on June 23.The organizer almost also adopted the same practice. The reporter who requested the interview with the scene signed a report with four requirements and rdquo.When the guests made a statement that was not suitable for disclosure， the media needed to assist the forum to make modification， delete and publish error statements， and so on.
The above unreasonable requirements are simply incredible in the eyes of Hong Kong reporters.The role of the media is to supervise the government and enterprises， and should not be affected by the supervisor. This is the core value that Hong Kong society has long upholds for a long time.However， with the acceleration of the integration of China and Hong Kong， the cognition of this area has gradually been challenged in the past few years.It is true that some people criticize Hong Kong‘s increasingly “ Mainland China “， these words have speculation in these words， deliberately provoking the contradictions between Lu and Hong Kong， but it cannot be denied that some cases are true and not targeted.
I can understand that the rise of the rise of China‘s ambitious hope to gradually change the current international practice dominated by the West， and acts in accordance with Chinese domestic habits.But at the same time， China should not fully deny the excellent value in Western civilization， but for some “ continentalization “ “ in Hong Kong， in recent years， in recent years， in recent years， “The sound is loud. I wonder if the relevant parties have heard it?
