Chen Maobo, director of the Hong Kong Finance Department, said that online sales accounted for only 8%of the total retail sales rate in Hong Kong last year, and there is still room for growth.
Chen Maobo published a blog on Sunday (July 21), talking about the topic of e -commerce.
He introduced that the "Hong Kong Good Film Festival" will be held on e -commerce platforms in mainland China to assist Hong Kong SMEs to contact new customer bases to open up the market and allow mainland consumers to buy Hong Kong products directly and conveniently.The activity covers six categories, including clothing accessories, personal care and makeup, and home products.
Chen Maobo said that in late August, the Hong Kong Trade Development Bureau will also invite about 20 well -known mainland anchors on large e -commerce platforms to bring goods to dozens of Hong Kong brands live, allowing more customers to know Hong Kong productsEssence
He said that the Hong Kong Government has launched "e -commerce easy" earlier, allowing small and medium -sized enterprises to use government funding to develop the mainland e -commerce market. In the future, "e -commerce is easy" to fund other markets.The government will also fund the "Digital Transformation Support Pilot Program" to digital ports to assist the catering and retail industry to promote digital transformation.
Chen Maobo said that Hong Kong companies should make good use of technology, continuously improve operating efficiency, product and service quality, and better meet customer needs, thereby achieving upgrading and transformation.
