The recent mood of Hong Kong football fans should be very excited. In addition to because the Hong Kong team performed well in the Asian Cup and defeated the Guangdong team in the first round of the provincial Hong Kong Cup this year.In the past 10 years, it has reached Hong Kong.
In the past Sunday (February 4), the US -job team led by Messi International Miami in the Hong Kong Stadium and the Hong Kong team played a game. As a result, the Hong Kong team was winning four to one.Unfortunately, nearly 40,000 audiences There was no , which disappointed a lot of fans, and his mood suddenly fell from heaven to hell.After the end of the scene, the fans were "hop" and angrily criticized this as the "century fraud case" in Hong Kong.
In any case, Messi's visit to Hong Kong has indeed made many Hong Kong people cheer in the past week.The reason why Messi arrived in Hong Kong this time has a close relationship with the Hong Kong government's promotion of the event economy this year.After the Hong Kong economy ended last year, the recovery was not as good as expected, which prompted the official to actively organize a series of large -scale international activities to show the charm of the prosperous capital of Hong Kong to promote economic development.
According to the plan announced by the Hong Kong government last month, Hong Kong will hold more than 80 events in Hong Kong in the first half of this year, covering various fields such as culture and arts, financial and sports, including: Cultural and Art Basel Art Exhibition, internationally renowned brand fashionShow; the festive event Bao Shan Carnival; sports events include seven international rugby games, and so on.
In recent years, the event economy has become more and more concerned about the governments of different countries, becoming an important promotion force for the development of the economy in various places.The Hong Kong government estimated earlier that every 1.5 million tourists visited Hong Kong, which could bring about 0.1%of the GDP growth of Hong Kong.Based on the calculation of Hong Kong's GDP about HK $ 2.84 trillion (S $ 489.1 billion) in 2022, it can bring Hong Kong's economic contribution equivalent to HK $ 2.84 billion.
Taking the Messi visit to Hong Kong as an example, the data of the Hong Kong Entry Department shows that on the day of the international McGrady's arrival, mainland Chinese passengers in Hong Kong recorded 120,000 people, an increase of about 10 % from the previous Friday Friday; In the past five days, mainland tourists visiting Hong Kong have accumulated more than 570,000, which has increased significantly by nearly 17%compared with the same period of the previous week.
Recently on the streets of Hong Kong, you can see some foreign fans who go to Hong Kong to watch events from time to time.Internationally, Miciam's Saturday (February 3) was publicly trained at a large stadium in Causeway Bay. Some restaurants nearby were full. Many of the stores were wearing blue and white and pink jerseys.Some tourists admitted that this time they came to Hong Kong to see the idol style. After arriving in Hong Kong, they went straight to the Stadium.Some passengers also said that they intend to stay in Hong Kong to watch the ball game, and they also visited the districts to eat, drink and play.
In fact, in addition to bringing huge economic benefits, Hong Kong's large -scale event has also led to many invisible benefits.In particular, some activities that Hong Kong people like. If there are superstars coming, they can often make many Hong Kong people enjoy it, and then greatly improve the social atmosphere.
Taking the previous Hong Kong Marathon as an example, this is an annual sports event that brings together tens of thousands of people. Whether it is a long -distance running fan or a person with no long -distance running experience, it will warmly participate, as if in the Carnival.This activity undoubtedly injects a little motivation to the social atmosphere of Hong Kong in recent years, bringing a joy to Hong Kong people.These income may not be bought by money.
In addition, since the anti -repair storm in 2019, foreign countries have criticized Hong Kong from time to time to lose the unique status of one country, two systems, and the political and social environment.This is of course not a good thing for Hong Kong.The Hong Kong government is intended to build a grand event economy. More and more international superstars and events come to Hong Kong, which can attract more foreigners to Hong Kong.When foreign tourists see the situation of Hong Kong with their own eyes and truly feel the vitality of Hong Kong, they will find that some criticism of Western media does not conform to reality. This will help the Hong Kong government to tell the story of Hong Kong to consolidate Hong Kong's international city status.
However, while the event economy brings many benefits to Hong Kong, it is also necessary to objectively see that these activities often require a lot of resources and social costs. It is not suitable to be held blindly, otherwise it is easy to lose.
For example, this time Messi led Hong Kong and played with the Hong Kong team. It was the first time in the International Miami Asian Tour. The team charged Hong Kong's $ 10 million (S $ 13.48 million) huge performance fee.In addition, the early preparations and venue layouts of the event, as well as the Hong Kong government during the event to maintain a large number of police forces to maintain order, all of which were a lot of costs.
Therefore, whether the economy of Hong Kong's event can work, in addition to the active publicity and promotion of the government, the organizers have rich experience in overall activities.This time, Hong Kong spent a huge resources to invite Messi to visit Hong Kong. Originally, he wanted to pass this sports event entertainment.Unexpectedly, because the contract was unclear, tens of thousands of fans watched Messi watching the ball at the scene and disappointed.A grand event has also been reduced to an international joke, becoming a negative example of the event economy.
In the final analysis, a good brand must establish a good brand.Recently, the grand event promoted by the Hong Kong Government has been survived, which makes people feel unhappy, but it also gives people a sense of eagerness to achieve success, showing that the official hopes to quickly promote the economic development of the entire city through the event.However, after the official will continue to host some successful activities, it seems that there is no clear answer to this day.And this is the most important factor in whether the event economy can work.
