A sample survey of more than a thousand people shows that more than 90%of Chinese interviewees are more willing to spend tourism and watching movies than catering and real estate.
According to the First Financial Report, this year's various consumer expenditure categories are divided, including catering, tourism, luxury goods, real estate, and automobiles.According to past experience, people have always used food as the sky, and eating is always just needed. Category related to catering and food usually occupies the highest demand ratio.
However, this time the highest proportion was tourism, reaching 91.24%, and the second place was movie entertainment, accounting for 90.46%;The proportion of drinks and luxury goods is more than 45%, close to 60%; the third echelon is medical health and cars with a proportion of about 30%; the fourth echelon is clothing and electronic products that account for about 10%.; Real estate and decoration are positive, basically less than 3%.
From the results of the above data, it can be seen that more than 90%of interviewees are more pursuing consumption that brings spiritual pleasure, such as travel and watching movies, not the most basic food and consumption.
For the question of "consumption recovery, will you buy and buy", 60.2%of the respondents have a domestic domestic tour plan this year, and 32.37%of the interviewees plango.In view of this, 57.39%of the respondents in this year's per capita single tourism consumption expenditure budget of 10,000 yuan (RMB, the same below, about S $ 20,000) to 20,000 yuan, the data is not low.
The same popular spiritual pleasure consumption and movie entertainment.The proportion of respondents who are willing to conduct film entertainment consumption this year accounted for 90.46%, exceeding the "just -in -demand" catering food consumption.38.39%of the movie fares that the respondents can accept are 50 yuan to 100 yuan, 31.12%of the recipients can accept the fare less than 50 yuan, and 27.91%of the recipients can accept the fare of 100 yuan.To 200 yuan.It can be seen that the fare that most interviewees can accept is less than 100 yuan.
In 2023, more and more audiences entered the cinema, and more and more films were released.The film market, which has been in the "wasteland" for a long time, has gradually become lively.Regarding the outlook of the film market in 2023, Sun Jiashan, an associate researcher at the Chinese Academy of Arts, said that there will be more and more blockbusters who will gradually be released in the future, and the audience's willingness to watch and movie will gradually increase."After the Spring Festival file, it may be calmed for 2 to 3 months. But in the summer, the film market should have a relatively large recovery."
