This new era is the rise of new media forces and the formation of the new media pattern, which has reduced Murdoch's news group's influence sharply.In addition to the responsibility of a large number of traditional news media, these new media also provide more interactive communication and interactive functions, which can have a deeper influence in the spread.
Rupert Murdoch, 92, finally retired. As one of the world's largest media empire, the chairman and president of the news group, a era he created finally ended.The mark of this era may not only belong to him, but also not only about his business territory, but also affect Australia, the United States and the world.
The appearance of the Murdoch era was not because he gathered huge wealth, nor because his family's internal fighting storm finally came to an end, nor because he also frequently came out of lace news in the year of the puppet, but because he founded what he foundedThe shock and influence of the media empire brings to the world.There are many world -renowned media platforms owned by Murdoch's Fox and News Group, including the Wall Street Journal of Sun Newspaper World News Weekly New York Post National Geographic, FoxNews (FoxNews), 20th Century Fox Film Company, etc.The business includes various communication media such as news, radio, film and television, entertainment, and covers the contour of Australia, the United States, Europe, Asia, and every corner of the world.
This media empire has created the era of belonging to Murdoch, so that at the turn of the century, there were three most powerful characters in the United States, namely the US President and the Mayor of New York (the most wealth in the United States)Heturodak, and Murdoch is the one who can easily determine the fate of the previous two.U.S. politicians do not take Murdoch as an important task, because when his propaganda machine starts, it can completely affect the public opinion trend of the United States and the world and the people's anger and evil;Down.
As a right -wing conservative base camp, FOX News has fully supported Trump to run for president since 2015. Even when the veterans such as the United States CNN and the New York Times and the New York Times, they did not retreat.It has become an important force to help Trump win the election with a weak advantage.American society's suspicion of climate change is inseparable from the platform and potential of Murdoch News Group. Even if he repeatedly denies it, the audience can still see the question of climate change from various reports of the news group.The alternative explanation of related data, and disdain for the harm of various climate change, etc., have become an important resistance to the United States to promote the control of carbon emissions policies to some extent.
The Murdoch era is the era of the media. Although it may not be the era of maximizing the fourth power outside legislative, judicial, and administrative, it does belong to the era when the media industry is in the society.Such a large media agency can almost call the wind and rain, and do whatever you want.In addition to the end of the media tycoon, Murdoch's retirement can also be regarded as the end of the era of traditional media.A new era is coming, and it will not change because of Murdoch's stay.
This new era is firstly the rise of new media forces and the formation of new media patterns, which has caused the influence of news groups to decline sharply.Including Facebook, Twitter (now changed to "X"), Google, etc. have become the main transmission carrier of modern society, Zuckerberg and Musk and others have become the characters leading the times.In addition to the responsibility of a large number of traditional news media, these new media also provide more interactive communication and interactive functions, which can have a deeper influence in spreading.It's right.
Following the popularity and use of the media, when online society enables everyone to have their own social platform, the media becomes a new form of individual communication, and even the most time -speaking information communication method has taken advantage ofThe so -called space for authoritative agencies to obtain information and views, leaving the opportunity to leave Murdoch News Group is naturally less than before.
The quiet rise of artificial intelligence is once again, so that the future media from style to content can be more efficiently served or even obedient.The needs of the people and provided what they need is the way to survive in the future.It may be difficult to reproduce with one or two traditional media that can easily affect elections, markets or public opinion.
Whether the media empire created by Murdoch can continue to carry forward in his son's hands, the world is waiting and seeing.To be sure, the previous successful experience is no longer a magic weapon for them to continue glorious.
The author is Yangzhou current affairs commentator