Huang Qizhe: Dont make the concert into ＂cultural luxury＂

Source: Wen Wei Po

Author: Huang Qizhe

The recent concert market, the heat is really hot: the performance venues of big cities have frequently "burst orders", the national tour of well -known singers is almost standing "spike", "going to a city for a concert" to becomeThe new fashion of young people ... The recent concert market is also a bit messy: there are two consecutive tickets for Jay Chou's concert in the past to call 150,000 "sky -high prices".I only heard the sound and no one. "The discussion of the security order caused by the fans of the TFBOYS concert has not yet faded."Cultural luxury goods".

The current concert chaos is first of all.Not to mention the premium of illegal resale, the pricing of some concerts itself has also reached a dazzling situation.Take Li Zongsheng's concert, for example, the inner area of the stage, regardless of the distance, will be called 2580 yuan, and the cheapest "mountain ticket" is also sold to 680 yuan. Compared with his concert 8 or nine years agoFan, no wonder the netizens talked about "emotional inflation".It has broken through the price of the industry's ceiling, and then sold through the oxen, which is more than 10,000.

The second is the bottomless line.The reason why it is "luxury" is not only high fares, but also to get a smooth viewing experience, which becomes a luxury for luck.Right now, a large number of vision covering the area tickets flow into the market. When consumers do not know, they buy it at a high price of hundreds or even thousands of yuan.You can only "sigh in Wangzhu" and "hurt the wall."In the past, this type of sight cover area was not sold.Nowadays, the overheated market has lost its integrity and hurts consumers' right to know.Faced with such consumers' rights to defend their rights, whether it is a pre -purchase reminder that "vision may be blocked" or the post -compensation of "the next offer", the solution given by the organizer is not satisfactory.

In addition, as a large offline activity, the disorder of security often causes hidden safety hazards and traffic congestion in the area.How to order in an orderly manner to test the cooperation between the organizer and the city management.Facing the suspected infringement such as fans high -definition records, it also needs consumers' consciousness and restrictions on the video platform ...

It is undeniable that this "temporary chaos" is accompanied by the "moment".As an experiential consumption, the music appeal and audiovisual shock that can be passed on to the concert site are irreplaceable. It is superimposed with the depressed offline entertainment needs in the past three years, so this year has an unprecedented scale.On the other hand, as the core layer of the music industry, the concert is still an important source of singer and musician income when the record sales fail to fully revive.What is more positive is that in the context of the full -tier concert market in the first -tier cities, the concert resources further overflowed with the second- and third -tier cities, giving birth to a group of cultural tourism new cities that are promoted by the concert, and boosting the concert consumption to boost the consumption of concert consumption.Local economy.Taking Haikou as an example, Jay Chou's four concerts held in the area attracted more than 150,000 people, and the relevant "concert economy" tourism revenue could reach 976 million yuan.

In the context of the current concert market in short supply, some chaos cannot be completely eliminated.However, if the "temporary heat" is to be continued into the long -term cultural consumption internal and stable urban economic new momentum, then the "temporary chaos" can not be allowed to breed and spread disorderly, so as to "watch a singing singing."Cultural luxury goods" that are difficult for ordinary people to touch.I do n’t know, the high consumption enthusiasm will eventually become rational, but the trust that is quickly consumed in the process can take a longer time to rebuild.Whether it is the concert organizer, the venue organizer, the sales platform, and even the popular cities of emerging concerts, they should cherish this enthusiasm and take the initiative to improve and standardize the market."The excitement, ignoring criminals to disrupt market order and illegal acts to destroy the industrial ecology.In terms of the boss who curbed the voter market of the ox, some platforms give the "one -size -fits -all" solution that gives some "strong renowned systems" and "non -transfer".While raising the cost of illegal and illegal, it also sets a card for consumers.

You must know that the beauty of returning to the boiling scene is the joy of the person who reunite for a long time.And this joy should not be the "luxury goods" that exclude the public outside and sigh.