Zhao Min
New Ming Daily published a report on March 6th. It is reported that the China Touring Touror Travel Agency has a high salary. The article has caused a lot of response in the Singapore tour guide group.The situation in Singapore's tour guides is currently not optimistic, and it can even be said to face the tour guide shortage.I guess the situation is better than.
The outbreak of the crown disease three years ago was the tourism industry. The world's first one was the tourism industry. In the past three years, due to the unstable epidemic, our country has also opened a shutdown and tossed back and forth.
At present, survival is the first priority.When you can't see the dawn of the dark tunnel, any straw will be regarded as a life -saving grass, and people will firmly grasp it, so the tour guides are looking for a way.Many of the tour guides I have switched to takeaway, some to take out, be security guards, and medical staff, some enter the catering industry, preschool education industry, and some go to a bus or taxi driver, or enter the factory shift.Some also joined the temporary police to go to the border to do security inspection, or when the security ambassador, digital ambassador, and even tour guides went to the construction site to operate the crane.Many foreign tour guides who have received Singaporean tour guides have also returned to China.
The past tour guides have now appeared at airports, shopping malls, factories and other places. For life, for the sake of family, it is stubbornly survived.The group of tour guides is monkended and hidden into various industries.
The overall population of Singapore is inadequate. During the epidemic, tour guides entered various industries, making up for the lack of human resources in other industries. It is a gospel for these industries.Now that the sky is sunny, the tourism industry has gradually recovered. Someone joked that the tourism was on fire, but the tour guide was gone.To return to the tourism industry, you will face many challenges, including:
First and secondary damage to other industries: If the tour guide returns to the tourism industry, it is a good voice for the tourism industry, but it is a secondary damage for other industries.These industries cannot find manpower substitutes in time, especially proficient employees, which are self -evident.
2. Tour guides may not "re -operate the old business": As a tour guide, not only must obtain a professional license through the theoretical knowledge, but more importantly, the importance of experience, experience and actual combat of experience, the importance of experience, experience and actual combatFar far beyond the category of knowledge.The tour guide gets the tourist certificate is only the first step in the Long March. To make a name in the tourism industry, it is even more annual.The times are changing, the knowledge of attractions is updated, and there are no groups for three years. The explanations of the tour guide who used to see the attractions in the past must be warm to know the new, which is also a challenge.
For three years of the epidemic, tour guides who have been transferred to career should be familiar with the new industry and new positions, and some have achieved good results.As the saying goes, if you do n’t get cooked, you may not be easy to return to the tourism industry.
Three, the overall number of tour guides is not enough: According to the latest number of the Singapore tour guide certificate number, there are currently more than 5,000 tour guides, but this does not mean that there are so many tour guides who really bring groups, because some factors have withdrawn from the team.Some have passed away, and some have not entered the industry although there are tour guide certificates.In addition, there are part -time, foreign passport holders (foreign passport holders can obtain a Singapore tourist license, but it must be hired by local travel agencies to work legally) tour guides.Tourism recovers, and more tour guides must be needed.
The tour guide license is also divided by language. For example, only a tour guide holding the Tourism Bureau Portuguese license allows the Portuguese tourist group.China has been the largest source of customers in Singapore for many years, and Chinese tour guides naturally occupy most of the tour guide market.
Fourth, more Chinese tour guides: According to relevant data, 140 million people in China hold passports, accounting for 10%.Singapore has been one of the 10 most popular travel destinations for Chinese tourists for many years.Before the epidemic, Singapore received more than 3 million Chinese tourists each year, reaching 3.6 million in 2019, but this only accounted for 2.5%of China's existing passports.If it is not an epidemic, it can be optimistic that visiting Chinese tourists may be about 5 million.
It takes about one year from the application to obtaining a guide certificate.There are currently two colleges, Singapore Tourism Management Institute and the Singapore Chinese General Chamber of Commerce Management College, with courses for training Chinese tour guides.Judging from the number of tour guide training every year, Chinese tour guides are not enough.
Five, new form of tourism: One of the revelations brought by the epidemic to humans is to cherish life and live a good quality every day.Tourism is one of the best ways to realize the quality of life and wonderful.After the epidemic, private customization, high -end quality, in -depth experience, food, culture, history, wedding auction, home office, ancient construction, museum, sustainable, green energy, medical, high -tech, conference, inspection, elderly recreational group and other small groups and other small groups such as small and old recreational groups and other small groupsThe group will be popular.
Visitors will pursue personalized quality services and pursue in -depth experience, and the tourism market will be more segmented.At that time, the market will definitely need more knowledge -oriented, even expert professional tour guides, and will have higher requirements for the comprehensive quality of tour guides.
Market segmentation will bring the segmentation of tour guides. In addition to providing the most basic tourism services, tour guides also need to develop products, good at marketing, and allow tourists to enjoy value and additional services.The tour guide is the spokesperson of the travel agency. In the process of dealing with tourists, they represent the style and concept of the travel agency, and can even be said to be the Singapore image ambassador.
There are not many compound tour guides with comprehensive capabilities, which are hot.Therefore, the tour guide also has the challenge of the survival of the fittest and must keep pace with the times.There may be new types of tour guides, such as research mentors, tour guides, housekeepers, and other tour guides.
Singapore will continue to be favored by tourists from East and West.From the perspective of geographical politics, the Sino -US off -hook chain is opposite to the international stage, the situation in Northeast Asia is fragile and dangerous.Essence
From the perspective of the control and effect of the crown disease, Singapore's mortality is one of the lowest countries in the world.This alone is enough to obtain high recognition of the international community. In addition, we are one of the earliest open tourism countries in the world, so the recovery of the tourism industry is very fast.Although Singapore is a small population, it is a big tourist country.Singapore tourism prospects are expected.
The author is a cultural tourism dealer
