In the past year, Hong Kong's economic downturn, the industry is depressed.The social platform, which was established at the beginning of the year, "The Following Group of Store Stores in Hong Kong", was often sought after by hundreds of thousands of netizens due to the latest situation of the store closing.In the second half of the year, netizens' attention to this social platform has gradually declined, but the wave of Hong Kong stores has continued. The latest one is the "comfortable castle" of a large chain fitness center.
Hong Kong comfortable castle opened for 38 years. During the peak period, there were 23 branches in Hong Kong, with a total of more than 800,000 square feet (74322 square meters).It can be said that the collective memories of many Hong Kong people.
When I was studying university many years ago, Hong Kong is not popular. The publicity of comfortable castles in the market is very fashionable. It is advertised that they can go to fitness at any time, and the price is cheap.I went to apply for a member certificate and prepared to exercise the body as soon as I had time.Later, of course, I was lazy, and I left it a few times, and I wasted a fee in vain.
Shi Shi Yi, Shu comfortable castle has contracted business since 2018. From time to time, there have been news owe news. So far, there are only more than a dozen branches.The group's founders have continuously reduced their holdings of residential properties in their hands in recent months, and many people have felt that the company's funds are insufficient.Sure enough, comfortable castle announced on September 5 that it will temporarily graduate from the entire board. More than 700 employees and more than 10,000 member customers are affected and shocked Hong Kong society.
According to the analysis of people in Hong Kong's fitness industry, the three -year epidemic of comfortable castle involves multiple factors, including increasing rents and hand -to -hand spending, and the competition in the industry is becoming more and more intense.At the same time, the Hong Kong economy has blown cold winds in the past year, and the consumption of citizens has become cautious. More people go north to consume, which has further reduced the comfortable fortress business.
In fact, Lugang Customs Clearance has been over a year and a half. Everyone originally thought that the Hong Kong economy finally kept the clouds and could recover quickly.Unexpectedly, a wave of consumption in the north made Hong Kong's retail and catering industry worse than before the epidemic, and many chain restaurants closed down one after another.The latest news was that the latest news was said to have found the Bai Samurai to take over, but it still reflects the destructive power of a large number of Hong Kong people to eat and drink on the Hong Kong city.
The Hong Kong media had made statistics earlier and found that nearly 50 restaurants have been closed within two months in August and September. Among them, in addition to regional stores, there are also brand -stored or chain group brands.
The media pointed out that Hong Kong's retail and food markets have become increasingly low since the beginning of this year, and their performance is unsatisfactory. As a result, the stock price of relevant listed companies is almost covered with local retail and catering stocks.It is even lower than before customs clearance, and the market value of nearly 100 billion Hong Kong dollars (S $ 16.8 billion) has been evaporated, which is equivalent to the value of sales in the whole quarter of the Hong Kong retail industry.
It is even more worrying that, in addition to becoming a new normal in the restaurant, the negative impact of the Hong Kong people's northern wave on other industries in Hong Kong has recently emerged.For example, the local furniture stores "affordable" earlier two branches, because more and more Hong Kong people know how to directly call mainland Chinese factories, or book furniture on Taobao, and then transport them to Hong Kong.Essence
It is also a cheaper price for Shenzhen with glasses and dentists than Hong Kong. It only costs hundreds to 1,000 yuan (1,000 yuan about S $ 184) in Shenzhen. Hong Kong will cost five or six1,000 yuan Hong Kong dollars.In addition, the quality of mainland products is getting higher and higher, and the service attitude is good. As a result, more and more Hong Kong people go shopping in the mainland.
The author went to a restaurant in Wang District last week to eat with friends. It was found that the restaurant was deserted during the golden period of dinner, and the seating rate was not high.We laughed and asked whether Hong Kong guests all went north to consume?Unexpectedly, the restaurant employees answered seriously, "Don't say others, even I also go to the mainland to eat many times a month, because similar products and services are selling cheaper on the mainland, and the waiter attitude is more friendly." The employee is very honest.Essence
Speaking of the consumption boom in the north, the employee of the restaurant who likes to breed animals is still overwhelming, revealing that the butterfly effect of consumption in the north has affected the pet industry.Many Hong Kong animal enthusiasts were attracted by the low prices of the mainland, and they went north to buy pets.
For example, she said that buying a famous cat in Hong Kong spent more than 10,000 Hong Kong dollars, but the same price can buy several cats on the mainland.Recently, Hong Kong's economic deterioration and citizens' spending power have been greatly reduced before the epidemic. Many people have changed to the mainland to buy pets, and then transport them to Hong Kong with legal or smuggling channels.The business of Hong Kong pet stores has plummeted, and many stores have graduated.
The rapid integration of Hong Kong and the mainland more than ten years ago, Hong Kong, as an international metropolis, attracted many mainland residents to go to Hong Kong for consumption.However, during the three years of the epidemic, the level of service industry in the mainland increased significantly, and gradually threatened the service industry in Hong Kong.Facing the consumption of Hong Kong people in the north, Hong Kong's retail industry merchants were unavoidable to be impacted to varying degrees, and they were forced to close.When Hong Kong Chief Executive Li Jiachao attended the regional consultation meeting of the Political Report earlier, he also acknowledged that individual industries are currently adapted to the transition period and shuffle period.
In the long run, with the increasing ports of the 24 -hour customs clearance in Hong Kong and Guangdong Province, the integration of Lu and Hong Kong is the general trend. It is not blocked. More Hong Kong people go north to consume or choose to live in the north.What unique advantages of Hong Kong can attract mainland travelers to visit Hong Kong south?How should Hong Kong play its own appeal?This is what the official needs to think.
