In the past year, many well -known restaurants in mainland China have been in Hong Kong to open stores, but in June this year, some restaurants have been closed, which has questioned whether it is unconvinced.However, in recent months, mainland catering companies have continued to expand their business in Hong Kong, indicating that Hong Kong is still an important platform for mainland catering companies to enter overseas.
Lugang resumed customs clearance after the end of the epidemic last year, Consumption becomes windy , and mainland catering brands "reverse" to Hong Kong to attack the market share, including Tai Diebarin fish, wooden house barbecue, Yang Guofu spicy spicy, farming notes, honey snow ice city, and so on.In recent years, the online celebrity shop "Master Bao" has also applied for a registered trademark in Hong Kong.The online media "Hong Kong 01" reported on June 18 this year that according to the Food and Environmental Health Agency and online information, at least 42 mainland catering brands have entered Hong Kong, with a total of 106 branches.Among them, there are 30 lemon tea, 17 Sichuan cuisine restaurants, and 15 other hand -shaking beverage shops.The rest are hot pot, various Chinese dishes, Korean barbecue, coffee and dessert shops.However, the Hong Kong economy has not been ideal this year, and the market has reported many cases of early retirement of the mainland catering brands from June.The more noticeable is the floor shop located at Hang Lung Building, 578 to 580, Nathan Road, Mong Kok. Last year, the mainland's famous lemon tea beverage shop "Lemon Mongolian Hand Perfume Lemon Tea" rented a monthly rent of 70,000 Hong Kong dollars (S $ 11,707)Lease, lease to April 2025.After the shop opened in June last year, the performance was unsatisfactory and eventually retired in June this year."Lien Meng Meng" described the decision to refund the rental decision in Xiaohongshu. The cost of opening a store in Hong Kong is huge. The monthly rent is 36,000 to 130,000 Hong Kong dollars, and the decoration fee is between 150,000 and HK $ 250,000.Three people need to count, and pay 60,000 to 80,000 Hong Kong dollars a month.However, "Lemon Meng" is not closed across the board in Hong Kong, and there are still branches in Causeway Bay and Tsuen Wan.Other retired leases this year include: "Radish to the South" in the Xiangxi Restaurant, "Guru Maruko House", which has a history of 27 years in Guangzhou, and the "Old Mrs. Sita" in the mainland chain barbecue shop in Tsim which is in Guangzhou.Some people in the industry believe that mainland catering brands do not understand the market conditions in Hong Kong. It is inevitable to pay tuition fees when they come to Hong Kong to do business. For example, when choosing a shop, some locations are not prosperous, or there are great competition nearby.In fact, some mainland catering companies continue to expand in Hong Kong in the second half of the year.For example, the popular tea shop "Hi Tea" in mainland China rented two shops in August.The chain tea shop "Overlord Tea Ji", which has thousands of points in the mainland, has just rented the K11 shopping mall shop in Tsim Sha Tsui, becoming the first branch of the group in Hong Kong.In addition, the "farming notes", which focuses on Hunan cuisine, settled in Hong Kong last September, and opened branches in Jordan, Huangpu, Huang Daxian and North Point.Open the fifth and sixth branches.Last year, Tai Er's vegetable fish opened four branches in Hong Kong, including Shatian, Kai Tak, Tsim Sha Tsui and Kowloon Tong, which attracted many Hong Kong people to patronize. Earlier, it also opened the fifth branch in the Tseung Kwan O.Cai Sixing, a lecturer in the General Scholars of the University of Hong Kong, said in an interview with Lianhe Morning Post that the number of travelers in Hong Kong has not yet fully recovered, only about 60 % of the 2019 peaks. In the past few years, Hong Kong people have been used to takeaway models , as well as the north to the northIn the wave of consumption, the catering company coming to Hong Kong and Hong Kong catering companies also face the difficulty of reducing customer sources, so some restaurants choose to close.However, recently, some streets in Hong Kong have declined significantly compared with the previous peak periods, and the Hong Kong tourism industry has recovered one after another, giving room for other food companies to expand.Cai Sixing believes that Hong Kong is still an important platform for Chinese catering companies to enter overseas, and mainland catering brands entering Hong Kong have also injected new blood into the Hong Kong catering industry."If the local catering industry faces this market competition, it can be almost brave, and it will promote the update and upgrade of the local catering industry itself."
