The annual Hong Kong Book Fair closed on Tuesday (July 23). Nearly one million people entered the seven -day exhibition period.Thousands of people.
The Hong Kong Book Fair is hosted by the Hong Kong Trade Development Bureau and is one of the largest book fairs in Asia. It has been attracted many people in Hong Kong and mainland China for many years.During the post exhibition at the school show on Tuesday afternoon, although there were a lot of people on the field, it was not as crowded on the weekend. Many parents took their children to buy books on the scene. The scene of "sweeping the goods" did not appear.
Some book vendors will take advantage of the book fair to launch a bigger discount clearance promotion on the last day. I hope that it can be used as much as possible, and many book prices are as low as 60 % off.Some scholars revealed that the weak consumer market after the Hong Kong epidemic and the consumption of Hong Kong people went north to consumption. This year's sales situation is 10 % to 20 % less than in previous years. I believe most exhibitors are also facing the same situation.
This year's Hong Kong Book Fair continues to have a ban on books. The Trade and Development Agency requires book merchants to put away at least eight books on the grounds of sensitivity and complaints, including three books from Jialin, a lecturer in the Department of Journalism of the Chinese University.However, some book vendors believe that one of the old works of the Jialin is only a tourist book and refused to get off.
The Hong Kong Trade Development Bureau announced on Tuesday that the book fair has attracted 990,000 people to enter during the seven -day exhibition period, which is similar to 980,000 people in 2019 before the epidemic.EssenceThe Hong Kong Book Fair was suspended for one year during the 2020 epidemic. From 2021 to last year, 830,000, 850,000 and nearly one million people entered the venue.
The Hong Kong Trade and Development Agency commissioned research institutions during this year's book fair to visit more than 820 people to discuss the reading habits and consumption choices of book fans.The survey found that the average consumption amount of interviewees at the Book Fair this year was HK $ 912 (S $ 157), accounting for 74%of its annual average purchase of printed books.
Survey also shows that the most popular books for readers in the Hong Kong Book Fair are novels, comics, children and adolescents, tourism and literature.
In terms of e -books, 65%of the respondents have read e -books in the past month, with an average reading hours of 16 hours.The main purpose of visitors to the book fair is to purchase the latest books, enjoy the discounts of book purchase, and feel the cultural atmosphere of the International Book Fair.
Fan Zhiwei, a Hong Kong college lecturer who launched a new book sales at the Hong Kong Book Fair this year, has the habit of visiting the book fair every year.Although the organizing officials have given good data for admission, his observation is that the flow of people at the Hong Kong Book Fair this year is still significantly reduced. "Even if I go on Sunday, I don't feel crowded.It is smooth along the way, and there are many people less than the past. "
Fan Zhiwei was interviewed by Lianhe Zaobao that the occurrence of this situation may be related to the exhibitors who participated in the exhibitors, and the less famous masters attended the lecture.In addition, the Hong Kong Book Fair is also a reason for the sale of books. In the past, there were many mainland players in these books.
Fan Zhiwei believes that the Hong Kong Book Fair should increase the flow of people. In the future, more large -scale publishing houses on both sides of the strait should be invited to participate in exhibitions, as well as adding venues, and inviting writers or celebrities in the three places on both sides of the strait.In addition, the organizer can also consider adding the Chinese intangible cultural heritage stalls to allow more people to understand traditional Chinese culture and Hong Kong local culture.