Three sources said that Chinese e -commerce giants Alibaba put pressure on merchants and asked them to provide the lowest price products in the Double Eleven activities this year, otherwise they may face risks such as losing traffic and activity participants support.Essence
Reuters on Tuesday (October 31) quoted reporters in the industry that merchants operating shops in Taobao and Tmall have received instructions from Alibaba, asking themThe e -commerce platform provides the best pricing.
They quoted Ali: "If we find that you provide the same or lower pricing on any other platform, we will remove all your products from the event (Double Eleven Activities)."
Sources said that although Alibaba has announced that it will provide 80 million pieces of goods at the lowest price at this year's Double Eleven event, for Ali, it is not possible to force merchants to comply with their prescribed practices.Unusual.
It is reported that this is Alibaba's counterattack against competitors such as Douyin, Pinduoduo.Douyin and Pinduoduo have risen in recent years by selling low prices and live broadcasts, which not only changed the pattern of Chinese e -commerce, but also made large events such as Double Eleven lose its previous momentum.
With the rise of competitors, Alibaba hopes to maintain a leading position in the field of e -commerce in China.A report released by Credit Suisse in January this year shows that Ali's share in the entire Chinese e -commerce market has dropped from nearly 70%in 2019 to about 40%.
Three e -commerce consultants believe that the above requirements made by Alibaba seem to involve antitrust behavior, because some e -commerce platforms have taken the same move.
Alibaba achieved a sales of $ 85 billion (about S $ 116.4 billion) in the Double Eleven event in 2021, but after the Chinese government strongly supervised technology companies, Alibaba counted in the future.In the year, the sales of Double Eleven will not be announced, and the propaganda efforts have also weakened.
