"The Capital of E -commerce" Hangzhou Appetiors require e -commerce practitioners to not require merchants to sign a "lowest price agreement" to regulate the development of the live broadcast industry.
According to the surging news on Wednesday (November 1), Hangzhou officially proposed that live broadcast e -commerce practitioners must not require merchants to sign the "lowest price agreement", or adopt other exclusive agreement, restricting competition, decision or collaborationBehavior (except for not constituting a monopoly agreement in accordance with the law).
At present, the Hangzhou Judiciary Bureau's introduction of a live e -commerce industry compliance guidance (draft for comments) is asking comments on the official website of the municipal government.
Soliciting comments drafts are stipulated in terms of subject, live account number, goods and services, live marketing, intellectual property, taxation, consumer rights protection, and data.
In terms of live marketing compliance, the solicitation draft requires that engaging in live marketing marketing activities shall not be sold on the fake "lowest price", "preferential price" or other deceived prices;Data such as tampering with transactions, attention, browsing, and likes are fraud, and fragments such as fake purchases and after -after -after -after -after -after returns shall be adopted.
In addition, the solicitation draft also requires natural person anchors to engage in online marketing activities at a high professional level of medical, financial finance, laws, and education.The platform's requirements are reported and reviewed.
Data from the Zhejiang Provincial Department of Commerce show that there are 32 existing comprehensive and vertical head live broadcast platforms in Hangzhou, nearly 50,000 anchors, and a live broadcast of more than 5,000. The number ranks first in China, Drive more than 1 million employment.In Hangzhou, there is an anchor every 244 people, and one of 12 people is engaged in live broadcast -related industries.
